woman-technology-shopping-cart-300

March 30, 2016




5 Ways Brands Can Help Their Independent Retailers Connect with New, Local Consumers

Local retailers are the job creation engine and backbone of the American economy. Consider that today, America’s 28 million small businesses account for 54% of all U.S. sales, while retail supports one in four American jobs. Increasingly, Americans are choosing …

More...

In Blog, Ecommerce

Branding, ecommerce branding, ecommerce, Patagonia, brand audit

March 30, 2016




The Importance of Brand Ambassadors in the Digital Age

For decades, commerce was uniform. People shopped in stores and marketplaces. Sure, catalogue shopping had a loyal following, but it was dwarfed by the number of people electing to shop in stores. The in-store shopping experience was social in the …

More...

In Blog, Engagement

omnichannel-shopping-300

March 25, 2016




Retailers Need to See Omnichannel as a Singular Effort

If retailers are looking at omnichannel as a singular effort, then they are in a good place, says DynamicAction SVP Global Marketing Sarah Engel in this video taken during a break at eTail West 2016 in February. That means they understand …

More...

In customer experience, Omnichannel

Sears, Sears Holdings, Kmart, kmart.com, in-store pickup, omnichannel, omnichannel fulfillment, omnichannel strategy, retail, online retail, ecommerce

July 10, 2014




Sears and Kmart Expand In-store Pickup Across Brands

In a move to consolidate its omnichannel offerings, Sears and Kmart will let customers pick up online orders at either store, regardless of which brand’s website is used, the Wall Street Journal reported.

Parent company Sears Holdings Corp. announced the …

More...

In Ecommerce, Fulfillment

omnichannel-shopping-300

March 21, 2016




5 Reasons Retailers Should Embrace Reciprocity Marketing

Give to Get. The Golden Rule. The Law of Reciprocity. However you call it, the age-old rule of give and take still remains true, both in life and in business. The idea is simple: when someone gives us something, we …

More...

In Blog, Marketing

Moki-300

June 16, 2014




5 Ways Tablets Change the In-Store Experience

It is retailers belief that store results will continue to erode unless they incorporate technology as part of the store experience.  Eighty-percent of retailers reported this belief, according to an infographic by Moki.
The adoption of mobile tablets as kiosks …

More...

In Infographics

mobile-transaction-300

June 10, 2014




How to Drive In-Store Traffic and Sales With Mobile

Mobile is still considered relatively new territory for retailers, and while they can create attractive mobile websites and roll out apps, games and other unique campaigns, the most important  mobile capabilities for retailers are enabling them to fall into three …

More...

In Ecommerce, Marketing

Instagram and Facebook apps in Apple iTunes

March 17, 2016




Using Instagram for (Brand) Fun and Profit

Let me start off by saying I am an avid Instagram user. I am also from the millennial generation, so it is no wonder that this is the case. And Instagram isn’t the only social media platform I use; …

More...

In Blog, Marketing

omnichannel fulfillment

March 14, 2016




Amazon Effect Still a Major Driver in DTC, Ecommerce Operations

The effect of Amazon on the direct-to-customer and ecommerce landscape, and the changing customer expectations it has helped to engender, continue to be a major factor as seen in the ripples throughout the world of operations and fulfillment, judging by …

More...

In Fulfillment, fulfillment

Omnichannel, omnichannel fulfillment, omnichannel retail, omnichannel operations, ecommerce, retail ecommerce, Amazon, Amazon.com

April 28, 2014




Deloitte Digital: Ecommerce’s Impact on In-store Shopping Grows

Digital interactions influence 36 cents of every dollar spent in the retail store, or approximately $1.1 trillion, according to the latest study from Deloitte Digital. By the end of 2014, that number will climb to 50%, or $1.5 trillion of total store sales.

The study, “…

More...

In Must Reads, Omnichannel

  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
  8. 8
  9. 9
  10. 10
  11. ...
  12. 104