Hits of the Week 8-11-23

| David Hurwitz

ICYMI: L.L. Bean, looking to expose more shoppers to its iconic mix of outdoor apparel and gear, is blowing out omnichannel: expanding wholesale, opening U.S. and Canadian stores and launching … Continue Reading →

L.L. Bean Expands Omnichannel Approach

| Mike O'Brien

L.L. Bean, looking to expose more shoppers to its iconic, century-old mix of outdoor apparel and gear, is expanding its wholesale partnerships, opening new stores in the U.S. and Canada and launching a French-language website north of the border as well. The retailer has signed wholesale partnerships with Moosejaw and Dillard’s, adding 66 storefronts, plus four new owned locations.

Back-to-School: Omnichannel Experiences Help You Ace It

| Steve Sivitter

Because omnichannel consumer experiences drive back-to-school shopping, brands must champion consistency across all retailers carrying their products. The effort pays off, however, increasing the likelihood that consumers will trust your brand. Focus on an omnichannel strategy that delivers a consistent customer experience, anticipates customer needs and addresses concerns.

MCM Ecommerce & Marketing 8/9/23

| David Hurwitz

ICYMI: The American Circular Textiles Group (ACT), a coalition of apparel brands, recommerce companies and recycling solution providers, is asking the EPA to include textile waste in a draft plan … Continue Reading →