MCM-September-2014-cover-300-200

September 10, 2014




Multichannel Merchant Marketing & Ecommerce Guide | September 2014

2| Editor’s Note
The source of several recent high-profile data breaches have been bricks-and-mortar: Retail, grocery stores, and quick-serve restaurants. That’s significant, since ecommerce gets a bad rap as an un-safe haven for personal information.
4| Personalization
Personalization is downright …

More...

In Digital Edition

Apple Pay

September 9, 2014




Industry Experts Abuzz Over Apple Pay

The mobile wallet has been around for the greater part of the 21st century. But Apple’s announcement of Apple Pay for iOS 8 devices has industry experts suddenly abuzz about mobile wallet adoption.

“Apple’s announcement is the kick in the pants …

More...

In Mobile, Must Reads

omnichannel-strategy-300

September 9, 2014




Focus on the Ecommerce User Experience

Back before the web, when customers were required to actually travel to a physical location in order to complete a purchase, retailers could craft an in-person sales experience, one that merchandised the store with the newest products and biggest sales.

More...

In Ecommerce, Must Reads

petsmart300

September 8, 2014




PetSmart Acquires Pet360

PetSmart announced last week that it is planning to acquire ecommerce pet retailer Pet360. The transaction is expected to be complete this month.

“Although online sales are still a relatively small part of the pet products industry, we expect them …

More...

In News

Batteries Plus

September 8, 2014




Batteries Plus Expands Business Overseas with Acquisition

Batteries Plus LLC announced today that it has acquired privately held LED Hut Ltd., a provider of light emitting diode products, including bulbs and light fixtures, to customers throughout Europe.

The acquisition of LED Hut Ltd. is the company’s …

More...

In Executive, Global

jcpenney-new-logo-300

February 27, 2014




JCPenney Makes a Commitment to Omnichannel

With sales of $1.08 billion for fiscal year 2013, an increase of 5.8%, it appears JCPenney has its ecommerce channel back on track.

And on its Feb. 26 earning call, JCPenney chairman and CEO Mile Ullman said the retailer is ready to make ecommerce …

More...

In Ecommerce, Marketing

macys-inc-300

February 26, 2014




Macy’s Addresses Omnichannel and Same-day Delivery

While the fourth quarter  showed a 1.6% decline in sales, Karen M. Hoguet, chief financial officer at Macy’s, said moving forward the retailer plans on making strides in its omnichannel fulfillment initiatives including buy online, pick up in-store, and same-day delivery.

“…

More...

In Cross Channel, Ecommerce

5-300

February 23, 2014




5 Tips for Omnichannel Success

A recent study conducted by the CMO Club and Visual IQ highlighted the challenges CMO’s are facing as they try to embrace omni-channel analysis of their marketing and branding initiatives.

The results were not surprising. Some 85% of CMOs say …

More...

In Must Reads, Omnichannel

Inventory, inventory tracking, inventory management, retail, drop shipping, drop ship, consignment, back ordering

February 21, 2014




The Key to Omnichannel Success: A Strong Logistics Strategy

There are a lot of factors that determine success in the omnichannel marketplace. But retailers are discovering that their logistics and fulfillment operations are consuming a larger share of the oxygen in omnichannel conversations than ever before.

According to a …

More...

In Inventory, Must Reads

nicole-miller-vip-300

February 19, 2014




How Nicole Miller Built its Omnichannel Strategy

Nicole Miller is an early adopter of the omnichannel marketing approach. Thus far, it is reaping the benefits of this strategy, merging data from both ecommerce and in-store environments to provide a formidable marketing strategy aimed at boosting sales, all …

More...

In Omnichannel, tip-sheet

  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
  8. 8
  9. 9
  10. 10
  11. ...
  12. 24