2014-300

January 2, 2014




6 Fearless Predictions for 2014

The 2013 holiday season saw shifts in consumer behavior that direct-to-customer merchants – and their business partners – must adapt to in 2014.

Ecommerce got off to a roaring start with off-the-chart sales lifts over Cyber Weekend. But it got a bit …

More...

In 2014 Predictions, Blog

showrooming

January 7, 2014




Retailers Should Embrace Showrooming

Should showrooming be keeping retailers up at night, particularly amid a competitive holiday shopping season? Is the growing practice a valid concern, or is it the unknowns, like who is showrooming, how, when and why, that are most worrisome?

To …

More...

In Cross Channel, Ecommerce

christmas-gifts-box-300

August 27, 2013




5 Tips to Prepare for Holiday Shipping

The holidays will be here before we know it, so as you prepare for the rush, you will want to think of proactive ways to handle shipping this year.

Here are five tips on how you can create engagement, boost …

More...

In Global, Must Reads

July 10, 2013




3 Tips to Get Ready for In-Store Pickup

What’s emerging as the hottest trend in online retail today? The store. Large retailers rolling out new in-store pickup options to bridge the online and offline world – and in doing so, they’re generating big waves with both …

More...

In Ecommerce, Global

a_com_logo_RGB

May 23, 2013




Amazon Tops Walmart in Brand Ranking

Amazon topped Walmart with a brand value of $45.7 billion and saw its value grow by 34% while Walmart grew by 5% to $36.2 billion in a top brand ranking, according to an article on AdAge.com.   The ranking done by BrandZ Ranking, credits …

More...

In Ecommerce, Global

March 11, 2013




How to Deliver a Better Experience to Today’s Multi-touch Shopper

Many retailers are wary of the omnichannel consumer. How do you capture the attention – and purchases – of mobile savvy, price sensitive consumers who jump from their laptop, to tablet, to smartphone, to the store and back again?

The answer is, …

More...

In Channel Integration, Cross Channel

November 16, 2012




How to Excel in the Holiday Season Ecommerce Frenzy

As if the holiday shopping period wasn’t a big enough challenge for retailers, the emergence of omnichannel shoppers and their ability to comparison shop at the speed of light imposes an incredible need for equally fast response from retailers.

More...

In Analytics, Channel Integration

keyboard-laptop-fingers-300

January 14, 2014




Move Over Showrooming, Webrooming is Here

A year ago, retailers were worried showrooming – the practice of visiting stores to ‘touch and feel’ products, then returning home to buy them online – would devastate in-store sales. With the threat of showrooming looming, retailers quickly launched innovative omnichannel initiatives …

More...

In Ecommerce, Must Reads

October 31, 2013




Forrester Study Shows B2B Ecommerce and Mobile a Must

A profound shift in customer behavior from offline to online channels is fundamentally changing the way in which B2B merchants interact with, sell products and services to, and build loyalty with their B2B customers, according to a Forrester …

More...

In B2B, Ecommerce

big-data-button-300

January 20, 2014




It’s Not About Big Data – It’s About Smart Data

How do you know if your marketing initiatives are working?  Obvious question, right? You track. You measure. You report. But what if what you are tracking, measuring and reporting on is incomplete or worse yet–just plain wrong? It could be …

More...

In Analytics, Analytics

  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
  8. 8
  9. 9
  10. 10
  11. ...
  12. 18