logo_vtex_300_200

May 19, 2016




VTEX Accelerates Expansion in US and Europe

Following through on its commitment to providing global digital commerce solutions with a localized approach, VTEX announced the opening of offices in the US and Spain in the first quarter of 2016.

US and Spain locations join 7 other VTEX offices worldwide …

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In Ecommerce, Global

ecommerce distribution center

May 18, 2016




Is Your ERP-Ecommerce Technology Disconnect Stunting Growth?

Recently I was working on an acquisition due diligence project for an omnichannel client. My part of the assignment was to address the company’s systems and technology strategy for IT and ecommerce; assess risks the business systems may pose; …

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In Blog, Fulfillment

omnichannel-shopping-300

March 25, 2016




Retailers Need to See Omnichannel as a Singular Effort

If retailers are looking at omnichannel as a singular effort, then they are in a good place, says DynamicAction SVP Global Marketing Sarah Engel in this video taken during a break at eTail West 2016 in February. That means they understand …

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In customer experience, Omnichannel

walmart-pickup-300

May 12, 2016




Unified Commerce and the Customer Experience

The role of retail shopping is shifting, and that is why it is vital for retailers to put themselves in the position of meeting the customers’ demands. Today, the customer is looking for a unified shopping experience, and is expecting …

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In customer experience, Ecommerce

omnichannel-ecommerce-cloud-300

May 9, 2016




8 Tips to Successfully Reevaluate Your Retail Organization’s Growth

The retail landscape is changing, and the future lies in cross-channel orchestration, as customers expect a seamless experience no matter how, when or where they shop. Are you prepared to deliver this experience as you grow your business?
Signs That …

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In Blog, Marketing

omnichannel-shopping-300

March 8, 2016




3 Predictions on How Omnichannel Will Be Omnipotent in 2016

It’s already happening. Gone are the days of fighting for parking spots near the mall food court and pushing rattling shopping carts through aisle after aisle. Omnichannel is allowing consumers to shop from the comfort of their living room …

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In Blog, Ecommerce

sports-authority-300

May 5, 2016




What Is Driving Challenges in Brick-and-Mortar Retail?

In recent weeks and months, major retailers have been filing for bankruptcy, closing stores and slashing jobs. These are companies that many thought had staying power, having had a physical presence long before the ecommerce boom was a blip on …

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In Blog, Ecommerce

Kohls-300

May 5, 2016




Kohl’s Customers Can Now Earn Rewards Using Apple Pay

Kohl’s customers can now pay for their purchases and simultaneously earn Yes2You Awards loyalty points using Apple Pay.

The service is available to about 250 Kohl’s stores and is expected to be in all stores nationwide later this …

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In Ecommerce, Loyalty

omnichannel-shopping-300

May 5, 2016




3 Tips Every Brand Should Implement in their Marketing Efforts

Conventional wisdom asks us to accept that big wins come from big investments and while the new retail landscape looks different, it operates by the same rules we’ve been playing by for the past fifty years.

In practice, though, …

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In Blog, M&E

mobile-barcode-scanning-300

March 4, 2016




Winning Customer Loyalty Through Omnichannel Loyalty Perks

Reward programs and loyalty clubs are certainly nothing new in the world of retail. Sperry & Hutchinson introduced its stamp program, mainly used by grocers and gas stations, in 1896.

If you’re like most people, you never collected quite enough S&…

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In Blog, Loyalty

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