February 18, 2014




Leveraging Data-Driven Consumer Insights to Optimize Omnichannel Engagement

There are revolutions happening in the way companies capture and analyze customer and prospect data. Multichannel Merchant and Neustar have developed a unique and timely study on how leading companies are leveraging customer data and predictive analytics technology to implement …

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In Whitepaper

segmenting-target-300

August 26, 2014




Decluttering the marketing channels with personalization

With consumers dictating how, when and where they engage with retailers, marketers have less control over brand communication than ever before, making personalization key to delivering the most effective customer experiences at every touch point. Amazon has been a leader …

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In Channel Integration, Marketing

beacon-300

August 26, 2014




Brick and Mortar Retailers Capitalize on Beacon Opportunity

In today’s retail landscape, if you’re still managing channels in silos, you’re at a serious disadvantage. Whether your customers are shopping on their smartphones, tablets, PCs, or in-store, the ability to transfer from one channel to another …

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In Cross Channel, Marketing

Sleepys-300

August 20, 2014




Sleepy’s Sees Revenue Growth after Website Redesign

Sleepy’s saw a 20% increase in revenue after the redesign of its website and a 15% increase in overall conversions when it began working with Amplience Dynamic Media, according to a case study.

During the Sleepy’s website redesign, the company …

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In Ecommerce, Marketing

staples-logo-300

August 20, 2014




Staples Plans to Close 140 Stores to Focus on Ecommerce

Staples announced it would close approximately 140 of its North American stores in 2014, according to its Q2 earnings call.

“As customers shift online, we are taking aggressive action to right-size our retail footprint,” the company said in a prepared statement. “We …

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In Ecommerce, News

Mobile-Checkout

August 19, 2014




Retailers Say Hello to Next-Generation Personalization

Personalization in retail has become so established that many retailers have embraced approaches that are good enough. I see standard features like “you may also like” recommendations as “Gen 1” personalization using web cookies to establish product-to-product connections.

But the dramatic …

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In Ecommerce, Must Reads

Warehouse/Distribution Center, distribution center, warehouse, operations, Operations and Fulfillment, retailers, retail,

August 19, 2014




Is a Pop-up Distribution Center Right for You?

While pop-up retail is not new – dating back to California-based Vacant in 1999 – the concept of pop-up distribution centers is a fairly new one. Following the same idea, it involves setting up a temporary distribution center in a specific location for …

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In Fulfillment, Inventory

LegacySystems300

August 19, 2014




How to Transform Your Ecommerce Legacy Platform

How old is your legacy ecommerce platform? For many retailers, their front-end and back-end  platforms could be anywhere from 10 to 15 years old, leaving many in serious need of an overhaul. As technology continues to advance and omnichannel commerce grows in …

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In Ecommerce, Must Reads

Bouclair_Home_300

January 29, 2014




Bouclair Home to Focus on Omnichannel Fulfillment

With the launch of its new ecommerce site, Canadian home décor and housewares retailer, Bouclair Home, has announced a new omnichannel initiative including buy online, pickup in-store, and buy online and return in-store.

Bouclair, which is using an on-demand …

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In Cross Channel, Ecommerce

nicole-miller-vip-300

January 25, 2014




Understanding the Omnichannel Approach

Modern business has rapidly evolved over the past few decades, and the retail industry is no exception. Whereas customers traditionally received retail offers and ads from stratified, disconnected sources, retailers can now operate on a combination of all retail methods.

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In Must Reads, Omnichannel

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