global-flags-300

February 10, 2016




4 Tips to Grow Your Global Ecommerce Business

While several brands are going global with their business these days, it is still not an easy process for most.   Many retailers are still looking for ways to make the expansion a seamless process.  Speakers at the Global E-commerce Leaders …

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In Blog, Global

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January 7, 2014




How to Calculate the ROI On Your Social Media Marketing

With most marketers and merchants having social media objectives, yet not quantifying results, there needs to be a relatively easy way to report on social media marketing.

The following is not only about reporting on social media-generated awareness, engagement, sales …

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In Marketing, Must Reads

fedex-coal-300

December 26, 2013




FedEx Facebook Posts Prompt Social Media Firestorm

Consumers are lashing out on Facebook at UPS and FedEx because Christmas gifts that were guaranteed to be under the tree did not arrive on time.

UPS’s Facebook posts are protected and cannot be embedded. However, FedEx has not chosen …

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In Blog, Holiday 2013

the-week-that-was-300

February 4, 2016




Week in Review: The Great Amazon Retail Store Mystery Solved

Amazon was going to keep its store expansion plans a mystery. And Jeff Bezos would have gotten away with it, too, if it wasn’t for those meddling CEOs…

General Growth Properties CEO Sandeep Mathrani spilled the beans Tuesday during its 4…

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In Data & Analytics, Ecommerce

TurtleWax-300

February 4, 2016




Consumer-generated Content Proves Successful for Turtle Wax

Turtle Wax drove 1.3 million page views with its content when it added consumer-generated content to its website. The goal for Turtle Wax was to transform a static website into a dynamic place where showcasing its products was a priority.

Prior …

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In Engagement, Marketing

showrooming-1-300

December 16, 2013




New Report Reveals Insights into Showrooming, Mobile Technology and Social Media

The act of showrooming is seeing a growth that cuts across a variety of demographic segments, according to the Holidays Retail Trends study by CFI Group.  This is due in part to mobile technology, and practiced by a majority of …

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In Ecommerce, Mobile

global ecommerce

January 25, 2016




Top 10 Ways Marketing Will Be Smarter and More Personalized in 2016

In 2016 and beyond, mobile engagement and marketing is moving towards reaching the individual consumer, at scale.

According to a recent report from Forrester Research, 1:1 mobile moments pervade through all stages of the customer life cycle, and with industries such as …

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In Blog, Marketing

social-media-icons-ipad-300

November 18, 2013




Which Social Media Networks are Your Shoppers On?

Did you know that 67% of brand followers on Twitter will end up buying that brand? This infographic from SocialAnnex will show you how your business can utilize social networks to reach and engage new customers.
[Click the infographic to enlarge]

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In Infographics, Marketing

2016-new-year

January 16, 2016




Retail Trends 2016: Death Knell for Brick and Mortar, While Mobile Takes Off

With 2016 upon us, it’s a good time to look ahead a four key retail trends gathering momentum in the new year, what drastic changes the industry will see and what cool new technologies shoppers will be able to take …

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In Blog, Ecommerce

the-week-that-was-300

January 14, 2016




Week in Review: The Omnichannel Conundrum

Pureplay ecommerce retailers are disadvantaged by the high cost of marketing and shipping, making their business model challenging and ultimately unsustainable in the long-term, according to a report released this week by L2.

By contrast, the report finds that online …

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