March 1, 2008




Secrets to social media success

If you’re the Web strategist in your organization, you’ve been hearing questions like these more often. The answers don’t necessarily involve cataloging every new API and social networking site, as that list changes every day.
Rather, you need to look …

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In Ecommerce, Webchannel

January 23, 2008




Social Media and Customer Care Managers, Part 2

Social media and word-of-mouth marketing now have a big impact on the customer care industry. Last week we looked at the social media landscape, defining concepts like blogs, vlogs, and podcasts. Now we’ll focus on what social media means …

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In Ecommerce, Operations & Fulfillment

January 16, 2008




Social Media and Customer Care Managers, Part 1

As experts in customer care and relationship management, we focus relentlessly on the power of word of mouth. We come to work everyday to ensure that consumers have positive interactions with brands that influence their purchasing behavior and enhance the …

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In Ecommerce

June 1, 2009




Social Climbing: Niche Marketers are Finding New Customers Thanks to Social Media

Social media is hot, for both consumers and businesses. Just about everybody seems to be on Facebook, twittering and blogging, or following blogs.
Is anybody generating more sales as a result of social media activity? Not really. But several merchants …

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In Catalog, Data & Analytics

June 1, 2009




Powell’s Shares Some Social Media Strategies

Like many merchants Powell’s is still learning what works and what doesn’t when it comes to social media. The online bookstore took a stab at using the social networks for customer acquisition this Valentine’s week: It posted a …

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In Ecommerce

May 27, 2009




Social Media for Service?

Many online merchants are using social media networks to build their brand, find new customers, and to a lesser extent, sell goods. But can you social media for customer service?
You can if you know where your customers are—and …

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In Uncategorized

May 4, 2009




Five Steps for Social Media Success

So you followed all of the rules and established your brand presence on all of the biggest social media networks—bravo! But where do you go from here?
Keeping up with your brand’s social media efforts can be a …

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In Ecommerce

April 8, 2009




Choosing the Right Social Media Networks

More than 30 million baby boomers now connect on LinkedIn, and even more are on Twitter. And it doesn’t stop there. According to recent data from Inside Facebook, the number of U.S. Facebook users over age 35 doubled in 60 days–…

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In Uncategorized

April 7, 2009




Choosing the Right Social Media Networks

More than 30 million baby boomers now connect on LinkedIn, and even more are on Twitter. And it doesn’t stop there. According to recent data from Inside Facebook, the number of U.S. Facebook users over age 35 doubled in 60 days–…

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In Ecommerce

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