November 30, 2010




Ten Social Media Mishaps to Avoid

Social media has been a charm for some merchants and a flop for others. But even the successful social sellers have made a faux pas or two along the way. And for many, making mistakes while trying to build their “…

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In Social Media

November 23, 2012




October 31, 2012




Selling Through Social Media to Close More Leads

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In B2B, Infographics

June 7, 2010




Why B-to-B Merchants Should Engage in Social Media

Business-to-business merchants are investing in social media: According to Forrester Research, 77% of b-to-b decision makers are active in social media. But it’s a reality that many b-to-b sellers are not yet equipped to handle social media.
To help determine …

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In B2B, Social Media

May 27, 2010




Live From RMC: How to Be a Social Media Superstar

If you want to build a following using social media, don’t try to sell on Facebook and Twitter–just be yourself. That’s helped Paul Kalemkiarian, owner of continuity marketer Wine of the Month Club, become a social star, which has …

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In Ecommerce

May 1, 2010




HOW SOCIAL MEDIA IS MOVING THE E-COMMERCE NEEDLE

EVERY FEW YEARS, something comes along that really moves the e-commerce needle, said Kate Lepow, who handles global payments for Yahoo!, during a panel at the MRC Conference. What’s that something right now? Social media.
So how are merchants taking …

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In Uncategorized

March 25, 2010




Live From SES NY: Marketers Claim Social Media Doesn’t Cost a Dime

New York – Marketers, it seems, don’t know how to put a price tag on their social media marketing. That’s what they told e-commerce advisory firm Econsultancy in a recent survey, though Rebecca Lieb, its vice president-U.S. operations, disputes …

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In Social Media

March 18, 2010




Live from the MRC Conference: How Social Media is Moving the E-commerce Needle

Las Vegas—Every few years, something comes along that really moves the e-commerce needle, said Kate Lepow, who handles global payments for Yahoo!, during a panel at the Merchant Risk Council’ s E-Commerce Payments & Risk Conference on March 17. What’s …

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In Social Media

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