social-media-icons-keyboard-300

October 31, 2014




Cross-Channel Marketing Success: 5 Steps to Successful Social Listening

In today’s multichannel marketplace, consumers choose their time and place to research and buy. They continuously change their buying habits, and they have no tolerance for brands that do not deliver what they want, when they want it, wherever …

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In Blog, Marketing

April 2, 2013




3 Critical Steps to Avoid Social Media Meltdowns

Someday, somewhere, somehow, every retailer will deliver a bad customer experience. Products disappoint, a customer service representative has a bad day, ordering snafus occur; it happens. But in today’s socially-connected world, one customer’s small disappointment can turn into …

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In CRM, Ecommerce

canada-flag-button-300

February 5, 2015




Canada Consumers Identified as a Top Target for U.S. Retailers

U.S. retailers seeking to grow business with online shoppers across country borders should look to Canada, according to a report from Borderfree, a cross-border ecommerce solutions provider.

Canada scored five out of five possible “shopping carts” on the Borderfree …

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In cross-border, Global

March 20, 2013




More Merchants Monitor Social Media than Offer Live Chat

More merchants are monitoring social media in the contact center than offering live chat, according to the results of the MCM Outlook 2013 survey.

According to the survey results, 46.5% of respondents are monitoring social media in the contact center, while just 21% …

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In Contact Center, Customer Service

KenshooCropped

October 15, 2014




Search, Social Campaigns Show Strong Efficiency Rates

Paid search has generated 19% year-over-year spend growth and 22% revenue growth and all-time high click-through rate, according to the an infographic by Kenshoo. Marketers continue to rely on this channel to drive consistent returns.   Social and ad spend on Facebook continued …

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In Infographics

global-shopping-cart-300

January 29, 2015




Ready for Cross-border Ecommerce? A Checklist for Glocalization

Location, location, location – that’s the mantra of realtors everywhere to convey the number one factor in determining a property’s desirability. For cross-border online sales destinations, its glocalize, glocalize, glocalize. When it comes to international e-tailing, glocalization is …

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In Blog, Global

customer-satisfaction-300

January 23, 2015




4 Omnichannel Tips to Improve Customer Experience and Increase Sales

When it comes to retail selling, gone are the days of “if you build it, they will come.” Customers today spend a significant amount of time researching products they want to buy and are much savvier about where, when and …

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In Blog, Ecommerce

Ecommerce, ecommerce fraud, online fraud, online fraud prevention, retail, ecommerce fraud prevention

January 19, 2015




Avoiding Ecommerce Fraud and Its Implications in 2015

Online retail is stronger than ever, with the holiday spending spree in November and December up 15% over 2013, according to comScore. Yet with the ever-increasing opportunities of ecommerce comes the ever-present threat of fraud.

Fraudsters are also staying up to date …

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In Blog, Ecommerce

social-media-icons-ipad-300

March 17, 2014




How to Master the Art of Social Commerce

The world of commerce produces an endless cycle of change and progress that forces companies to keep up or risk being left behind. At first having a brick-and-mortar store was enough to attract customers and generate profits, but as sales …

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In Marketing, Social

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