April 28, 2009
April 8, 2009
April 7, 2009
March 24, 2009
Often when a communications channel begins to mature, pundits start proclaiming its demise.
When I entered the e-mail marketing space in 1997, I tried to convince many a marketer that print would soon be replaced by e-mail. More than a decade …
March 10, 2009
The search marketing industry is changing, says Lisa Wehr, founder of digital marketing firm Oneupweb, namely because most of the major search engines are indexing social media sites. What does that mean to you? I-merchant’s Tim Parry caught up …More...
January 13, 2009
Savvy multichannel merchants use social media to connect with consumers. They know that one of the best ways to build a community is to create a dialog with customers—and to allow customers to create a dialog with each other.
November 18, 2008
The high-flying coffee chain Starbucks has taken quite a tumble in 2008, thanks to the declining economy and growing competition from fast food giant McDonald’s. Many saw the coffee king’s recent downfall coming, with social media marketing acting as …More...
February 9, 2010
Google has done it again. It’s jerked its search vehicle in yet another direction—and by doing so, have changed the marketing landscape once more. As a result, it’s now critical for businesses to truly evaluate their social media …More...
January 13, 2010