MCMLogo-300

April 29, 2016




Daniela Forte Promoted to Associate Editor

[caption id="attachment_83639" align="alignright" width="150"] Daniela Forte[/caption]

Daniela Forte has been promoted to Associate Editor of Multichannel Merchant.

In this new role, Forte will be responsible for maintaining and producing content for Multichannel Merchant’s websites, project management of …

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In News, PR Newswire

eat-&-tweet

April 21, 2016




Eat & Tweet: Dishing on Memorable Moments

When was the last time you tweeted a picture of fresh strawberries or a pastry you ordered at a cafe? Whether you are an avid social media user or not, “eat & tweet” is becoming a pop phenomenon. So how can …

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In Blog, Marketing

pakistan ecommerce

April 20, 2016




Jambo.pk Stacks Up Record Ecommerce Sales on Pakistan Day Sale

The ecommerce market appears to be is heating up in Pakistan.

After experiencing unprecedented traffic and sales on March 23 for its Pakistan Day sale, Jambo.pk Business Unit Head Farhan Ismail said that more such events are in the pipeline, …

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In Must Reads

ipad-300

April 20, 2016




How Retailers are Using mACP to Rethink the Omnichannel Experience

One of the most talked about trends in retail for some time has been “The Omichannel Experience” and how retailers can best give shoppers a consistent brand message across all touch-points.  Now that the concept has had time to mature, …

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In Blog, customer experience

Winning Customer Care

April 20, 2016




The Transition from Customer Service to Strategic Sales

When it comes to connecting with customers online, a number of multichannel and ecommerce retailers are still stuck in the “customer support” mindset; one that views contact with a customer as a necessary evil rather than an opportunity.

E-retailers typically …

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In Blog, customer experience

handshake

April 19, 2016




Achieving Online Success with an Ecommerce Partner

Year after year, more shoppers are making purchases online and through their mobile devices. According to the “Quarterly Retail Ecommerce Sales 2nd Quarter 2015” report by the Department of Commerce, ecommerce sales in the United States increased 14.1 percent in the second …

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In Blog, Ecommerce

virtual-reality-300

April 19, 2016




How Ecommerce is Keeping it Real with Virtual and Augmented Reality

2016 may well be remembered as the year of ecommerce. Walmart – once the brick-and-mortar retailer par excellence – has announced plans to dump $2 billion into its online efforts. Meanwhile, Amazon has eclipsed Walmart’s valuation and online sales of consumer …

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In Blog, Ecommerce

ZGallerie

May 14, 2015




Z Gallerie Creates Social Buzz with Its Catalog

Home furnisher Z Gallerie found an innovative way to marry its catalog with user-generated content on social media, according to a case study.

Z Gallerie worked with Curalate to design, track and measure a tightly integrated user-generated content campaign that …

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In Catalog, Ecommerce

Help Wanted

April 18, 2016




Help Wanted: Macy’s, Kohl’s & Old Navy Look for New Marketing Heads

The “Help Wanted” signs have gone up at Macy’s, Kohl’s, and Old Navy, who are all looking for new heads of their respective marketing departments.

Martine Reardon, Macy’s chief marketing officer, has decided to leave the company, effective May 13, …

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In Executive, Leadership Team

mobile-commerce-mobile-apps-300

April 18, 2016




How Proper Preparation Can Maximize Your Digital Advertising Campaign

More and more consumers are participating in the modern digital landscape, using the internet to do everything from shop for groceries and electronics, to maintaining social relationships and consuming news. According to Pew, 67% of American homes had broadband connection in 2015, …

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In Blog, Marketing

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