August 4, 2015

Don’t Just Personalize Customer Experiences, Localize Them

Every brand knows that broad, blanketed marketing messages are no longer effective. Personalized customer experience is becoming more vital than ever to an organization’s success, yet only 1% of businesses are providing excellent customer experiences according to Forrester’s latest …


In customer experience, Global


August 3, 2015

3 Ways Brick-and-Mortar Stores Can Win at Webrooming

There is no stopping the rise of online shopping. The product options are endless, it’s simple, more convenient, often cost-efficient—and the list goes on. It’s no shock that ecommerce has been lauded the future of retail, reaching $1.5 …


In Blog, Ecommerce

Jet.com, Marc Lore, Amazon, Walmart.com, ecommerce, ecommerce marketplace, Diapers.com

August 3, 2015

Jet Sets Bold Goal of $20 Billion by 2020

The July 21 launch of Jet.com gave a good indication of its hoped-for trajectory to $20 billion in annual sales by 2020, according to founder and CEO Marc Lore.

“We did over $1 million in sales on the first day, which was well …


In Campaign, Drop Shipping


August 3, 2015

How Ballard Designs Drives Sales and Rewards Loyal Fans

There are millions of people visiting social media sites every day, but many businesses are still struggling with how to capture these interactions and use them to drive more personalized marketing.

The right tool and tactics though, will allow savvy …


In Marketing, Must Reads


August 14, 2013

B2B Social Media is Not Dead

Contrary to popular belief, social media in the business-to-business community is not dead.  In fact, to many B2Bers, social media is an excellent tool used for gaining brand awareness, customer acquisition, lead generation, customer loyalty/retention, and thought leadership.


In B2B, Ecommerce

July 29, 2013

Readiness Checklist for Social Media Analytics

The connection between social networks and purchasing behavior is becoming increasingly strong. Reports continue to show that social media engagement drives both online and in-store sales, making it more important than ever for retailers to derive actionable insight from social …


In Analytics, Marketing

ebay, eBay Enterprise, VendorNet, ecommerce, global ecommerce, retail, online retail, brick-and-mortar, brick-and-mortar retail, mobile commerce, customer service, customer experience, market research, omnichannel, omnichannel retail

September 22, 2014

Study: Social Trumps Mobile for Retailers’ 2014 Holidays Spend

Going into the 2014 holiday shopping season, retailers are spending more on tools focused on data capture (social media, email and SEO) than on mobile, according to a July survey conducted by Edelman Berland on behalf of eBay Enterprise.

The study …


In Amazon, big data


July 24, 2015

Week in Review: Jet Cleared for Takeoff, Crowds Ecommerce Skies

After a few months of beta testing, Jet has been cleared for takeoff. And the ecommerce skies have got a little more crowded.

A members-only marketplace, Jet is going after Amazon by allowing sellers to undercut the ecommerce giant on …


In Ecommerce, Executive


July 22, 2015

Facebook the Top Acquisition Platform for Retailers

Social media has moved up the ranks to become an important tool for engaging and attracting new customers, even though paid search and email marketing are still on the top of retailers’ list of effective customer acquisition channels, according to …


In Amazon, eBay

  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
  8. 8
  9. 9
  10. 10
  11. ...
  12. 276