August 3, 2015

How Ballard Designs Drives Sales and Rewards Loyal Fans

There are millions of people visiting social media sites every day, but many businesses are still struggling with how to capture these interactions and use them to drive more personalized marketing.

The right tool and tactics though, will allow savvy …


In Marketing, Must Reads


August 14, 2013

B2B Social Media is Not Dead

Contrary to popular belief, social media in the business-to-business community is not dead.  In fact, to many B2Bers, social media is an excellent tool used for gaining brand awareness, customer acquisition, lead generation, customer loyalty/retention, and thought leadership.


In B2B, Ecommerce

July 24, 2015

Week in Review: Jet Cleared for Takeoff, Crowds Ecommerce Skies

After a few months of beta testing, Jet has been cleared for takeoff. And the ecommerce skies have got a little more crowded.

A members-only marketplace, Jet is going after Amazon by allowing sellers to undercut the ecommerce giant on …


In Ecommerce, Executive

July 29, 2013

Readiness Checklist for Social Media Analytics

The connection between social networks and purchasing behavior is becoming increasingly strong. Reports continue to show that social media engagement drives both online and in-store sales, making it more important than ever for retailers to derive actionable insight from social …


In Analytics, Marketing

ebay, eBay Enterprise, VendorNet, ecommerce, global ecommerce, retail, online retail, brick-and-mortar, brick-and-mortar retail, mobile commerce, customer service, customer experience, market research, omnichannel, omnichannel retail

September 22, 2014

Study: Social Trumps Mobile for Retailers’ 2014 Holidays Spend

Going into the 2014 holiday shopping season, retailers are spending more on tools focused on data capture (social media, email and SEO) than on mobile, according to a July survey conducted by Edelman Berland on behalf of eBay Enterprise.

The study …


In Amazon, big data


July 22, 2015

Facebook the Top Acquisition Platform for Retailers

Social media has moved up the ranks to become an important tool for engaging and attracting new customers, even though paid search and email marketing are still on the top of retailers’ list of effective customer acquisition channels, according to …


In Amazon, eBay


July 22, 2015

Limited Too Brand Making a Comeback

NEW YORK, July 20, 2015 /PRNewswire/ – Bluestar Alliance LLC, a brand management company, announced today it has acquired the LIMITED TOO brand trademarks.
“Limited Too is a girl’s market leader with a solid foundation of brand loyalty,” said Ralph Gindi, COO …


In Ecommerce, Marketing


July 19, 2015

Week in Review: Amazon Had the Best and Worst Week Ever

Amazon says its inaugural Prime Day was a success, despite what consumers say.

Amazon says worldwide order growth increased 266% over the same day last year and 18% more than Black Friday 2014. Sellers on Amazon that use the Fulfillment by Amazon service …


In Ecommerce, Executive

iRobot Roomba 595 Pet Vacuum Cleaning Robots

July 16, 2015

Prime Day Causes 14,000% Spike in Roomba Sales

Prime Day was a huge success for Amazon, says Amazon. 14,000 iRobot Roomba 595 Pet Vacuum Cleaning Robots were sold on Amazon on Prime Day, compared to 1 the previous Wednesday. That’s an increase of 14,000%.

That’s right. Despite all the consumer backlash, Greg …


In Blog, Ecommerce

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