December 10, 2012




How to Create a B2B Social Media Sales Strategy that Actually Works

It’s easy to fall into three traps when setting out to create a social media sales strategy for a B2B professional services firm—or for any B2B marketer.
Here are three key takeaways from this blog posts …

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In B2B, Email

hashtag-300

September 8, 2014




5 Ways Hashtags Build Marketing Muscle

Just a few short years ago, the ‘#’ symbol meant ‘number’ or ‘pound,’ depending on where you lived. In 2007, a suggestion was made to Twitter to use # to tag group conversations – Twitter initially rejected the idea saying, “These things are for …

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In Channel Integration, Marketing

GlobalFlags300

September 4, 2014




Luxury Brands Yet to Fully Embrace Global Ecommerce

While the global B2C ecommerce market is booming, there are luxury brands that have yet to embrace this sales channel, according to a press report by ystats.com.   As a result, growing luxury ecommerce revenues have gone to online …

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In Ecommerce, Ecommerce

November 23, 2012




segmenting-target-300

August 26, 2014




Decluttering the marketing channels with personalization

With consumers dictating how, when and where they engage with retailers, marketers have less control over brand communication than ever before, making personalization key to delivering the most effective customer experiences at every touch point. Amazon has been a leader …

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In Channel Integration, Marketing

August 25, 2014




Looking at Marketing Performance from the Outside In

It has been said that ignorance is bliss. I am confident though that old adage doesn’t apply when it comes to measuring the performance of your marketing programs through the lens of your internal data only.

When reporting on …

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In Campaign, Marketing

October 31, 2012




Selling Through Social Media to Close More Leads

Selling Through Social Media to Close More Leads InsideView
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In B2B, Infographics

Mobile-Checkout

August 19, 2014




Retailers Say Hello to Next-Generation Personalization

Personalization in retail has become so established that many retailers have embraced approaches that are good enough. I see standard features like “you may also like” recommendations as “Gen 1” personalization using web cookies to establish product-to-product connections.

But the dramatic …

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In Ecommerce, Must Reads

October 18, 2012




6 Social Media Tips for B2B Merchants

Social media may be relatively new, especially to the B2B world, but its impact has been incredibly significant in recent years.
Follow US! @MCMerchant Multichannel Merchant Multichannel Merchant Multichannel Merchant O+F Operations and Fulfillment
Social networks such as …

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In B2B, Social Media

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