laptop-smartphone-tablet-300

September 16, 2014




3 Strategies to Convert More Mobile Traffic

Smartphones and tablets are the ultimate business tools, the coolest technologies and the biggest distractions any of us have ever seen. In the United States, 42% of American adults own a tablet computer; 58% of all adults carry smartphones, and they often …

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In Ecommerce, Marketing

December 10, 2012




How to Create a B2B Social Media Sales Strategy that Actually Works

It’s easy to fall into three traps when setting out to create a social media sales strategy for a B2B professional services firm—or for any B2B marketer.
Here are three key takeaways from this blog posts …

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In B2B, Email

millennials-hipsters-300

September 11, 2014




Why Millennials Aren’t Loyal to Your Retail Brand

Some Fortune 500 companies are waking up to discover that millennials no longer care for their products. And unfortunately, some companies have also misdiagnosed why they are alienating this demographic.

Millennials are not averse to brand loyalty, as some executives have …

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In Branding, Campaign

omnichannel-strategy-300

September 9, 2014




Focus on the Ecommerce User Experience

Back before the web, when customers were required to actually travel to a physical location in order to complete a purchase, retailers could craft an in-person sales experience, one that merchandised the store with the newest products and biggest sales.

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In Ecommerce, Must Reads

TwitterBuyButton

September 9, 2014




Retail Experts Skeptical about Twitter’s Buy Button

Twitter announced Monday that it is testing a Buy button, which allows tweeters to buy merchandise from retailers via Twitter, without leaving the social media platform. But retail experts who recently spoke with Multichannel Merchant say they are skeptical about …

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In Ecommerce, Mobile

hashtag-300

September 8, 2014




5 Ways Hashtags Build Marketing Muscle

Just a few short years ago, the ‘#’ symbol meant ‘number’ or ‘pound,’ depending on where you lived. In 2007, a suggestion was made to Twitter to use # to tag group conversations – Twitter initially rejected the idea saying, “These things are for …

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In Channel Integration, Marketing

November 23, 2012




GlobalFlags300

September 4, 2014




Luxury Brands Yet to Fully Embrace Global Ecommerce

While the global B2C ecommerce market is booming, there are luxury brands that have yet to embrace this sales channel, according to a press report by ystats.com.   As a result, growing luxury ecommerce revenues have gone to online …

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In Ecommerce, Ecommerce

October 31, 2012




Selling Through Social Media to Close More Leads

Selling Through Social Media to Close More Leads InsideView
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In B2B, Infographics

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