b2b-stock-photo

August 14, 2013




B2B Social Media is Not Dead

Contrary to popular belief, social media in the business-to-business community is not dead.  In fact, to many B2Bers, social media is an excellent tool used for gaining brand awareness, customer acquisition, lead generation, customer loyalty/retention, and thought leadership.

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In B2B, Ecommerce

the-week-that-was-300

June 26, 2015




Week in Review: Confederate Flags Pulled After Sales Spikes

The Confederate flag was in the news this week… a lot…

The controversy surrounding the Confederate flag spilled to ecommerce sites and shopping carts, as retailers scrambled to stop sales of the Confederate flag this week.

The bans have come …

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In Ecommerce, Executive

July 29, 2013




Readiness Checklist for Social Media Analytics

The connection between social networks and purchasing behavior is becoming increasingly strong. Reports continue to show that social media engagement drives both online and in-store sales, making it more important than ever for retailers to derive actionable insight from social …

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In Analytics, Marketing

SocialMediaIcon-300

June 22, 2015




5 Tips to Turn Followers into Buyers

Merchants today are all in some way using social media to leverage their brand and products, whether it’s through Facebook, Pinterest or Instagram, social media is becoming an emerging channel.

Lou Paglia, chief product officer and co-founder of customer …

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In Marketing, Must Reads

the-week-that-was-300

June 20, 2015




Week in Review: Amazon Wants You to Deliver

Amazon is trying to make delivery even faster by turning the U.S. into a Nation of Couriers… Who needs drones when you can have an Uber-like delivery experience? You think that’s crazy? Just remember the Roadie and Waffle House …

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In Ecommerce, Executive

JDLogo-300

June 19, 2015




JD.com Anniversary Sale Order Volume Grows 100%

JD.com, Inc. today announced record-breaking one-day results from its June 18 anniversary sale.

During the annual 24-hour event, which began at midnight on June 18, the company set numerous sales records, including number of orders placed, which grew by more than 100% …

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In Global, holidays

JCrew_300

June 19, 2015




Why You Gotta Be So J. Cruel, J. Crew?

The New York Post reported that J. Crew had laid off 175 of its employees, which is sad no matter where you work, retail or not.  But it wasn’t the layoffs that made me feel disheartened as much as it …

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In Blog

June 16, 2015




How to Align Ecommerce Strategy with Gamification Techniques

Gamification has long been part of the daily shopping experience. Leading brands like Nike, Coca-Cola and Perrier understand the effect that entertaining shopping experiences have on customers, as do e-commerce brands Amazon, Ebay, and Zappos.

Many companies employ game experiences …

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In Blog, Ecommerce

June 16, 2015




You Need to Change The Way You Think About Personalization

Customer communication management is changing fast with retailers rushing to take advantage of emerging technologies to meet consumers’ ever growing personalization expectations and their desire for conversational integrity with their favored brands. Marketing automation, campaign management, and customer relationship management …

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In Blog, Marketing

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