October 20, 2014




Want Lasting Relationships with Customers? Cut the Share-Bait

Although retail brands are pioneering the use of social media, digital content and data to drive purchases, some sacrifice long-term relationships for short-term buzz.

On one extreme, retail brands fake blunders to stir up controversy and get attention. Urban Outfitters …

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In Blog, Ecommerce

bad-santa-300

October 20, 2014




Naughty to Nice: How to Prepare for Holiday Email Issues

FREE WEBINAR
Naughty to Nice: How to Prepare for Holiday Email Issues
Tips for boosting the effectiveness of your holiday email campaign
November 13, 2014 at 2:00PM ET

As a retailer, you know you need to push your email marketing to the …

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In Email, Holiday 2014

Borderfree, global marketing, global ecommerce, marketing, holiday shopping, holiday 2014, ecommerce ,marketing best practices

October 14, 2014




‘Tis the Season to Put Your Global Marketing Plan in Place

As the holiday season approaches, you may be wondering how to maximize the annual sales lift this time of year offers. And you may be worried that your global marketing plans aren’t fully baked, leaving opportunity on the well-dressed …

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In Blog, Campaign

January 8, 2013




Catalogs Influenced Holiday Shopping Behavior More than Social Media

Baynote today revealed the results from its 3nd Annual Holiday Online Shopping Survey. The study, conducted in partnership with the e-tailing group, surveyed 1,000 U.S. online holiday shoppers between Nov. 24 and Dec. 5 in order to gain insight into consumer behavior …

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In Catalog, Mobile Commerce

WilliamsSonoma-300

October 6, 2014




How Williams-Sonoma Finds Success in the Digital Age

Williams-Sonoma continues to move steadfast into the digital age while still having its catalog be its primary driver for sales.

“We’re approaching $5 billion in revenue as a company and we are 50% direct-to-consumer,” said Pat Connolly, chief strategy and business …

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In Ecommerce, Marketing

omnichannel-strategy-300

September 30, 2014




What Omnichannel Shoppers Mean for Retailers and Customer Loyalty

If you were to ask a retailer what the most important tool of their customer loyalty efforts was 5 years ago, I bet the majority of them would say traditional loyalty and rewards programs. You know, the old “buy 10 get one …

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In Engagement, Must Reads

technology-data-300

September 29, 2014




How Marketing Technology Bridges Experiences and Operations

Technology-enabled marketing has changed the game for marketing leaders. CMOs are increasingly held accountable for their portion of executive responsibilities, and that means more activities tied to reporting and analytics.

To date, there has been more than $21.8 billion in tracked …

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In Omnichannel, technology

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