HolidayPic-300

November 9, 2015




How Customer Feedback Can Make or Break Your Black Friday

It’s almost upon us—the most lucrative day of the year for many retailers. Black Friday is a competitive, high-stakes game. Embracing customer feedback to provide a consistent omnichannel experience gives retailers the edge to win big during this …

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In Blog, Engagement

cyber-monday-300-green

November 4, 2015




Don’t Be That Retailer on Cyber Monday

For ecommerce marketers, preparing for the holidays is old hat. But, with November upon us and the unofficial start of the holiday season behind us, it’s time for some straight talk about Cyber Monday.

During the holiday season, retailers …

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In Blog, Ecommerce

UPS, FedEx, peak holiday season 2015, ecommerce fulfillment, Holiday 2015

January 4, 2016




UPS Bests FedEx in On-Time Performance during Christmas Week

According to data from ShipMatrix, FedEx’s overnight service had on-time delivery performance of 77% on Dec. 23, compared to 95% two days earlier. For the same two days, UPS’s on-time performance was 79.5% on Dec. 23 compared to 94% on Dec. 21.

Through a flurry …

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In Fulfillment, News

B2B ecommerce, B2B marketing, B2C ecommerce, B2C marketing, ecommerce, ecommerce website, personalization, website personalization, product personalization

December 16, 2015




What’s In-Store for B2B Marketing in 2016

As another year wraps up, it’s time once again to turn our gaze towards the New Year… just kidding, over here at Apttus, our Q4 runs through January and there are still thousands of opportunities to pursue before we …

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In B2B, Blog

HolidayPic-300

October 31, 2015




Holiday Selling Tips: Creating the One-On-One Experience

Can you make an impact this season at this late date and meet heightened expectation among shoppers for relevance and immediacy during the holidays?

Until recently, merchants could succeed during the holiday season with a one-size-fits-all approach. Holiday gift guides …

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In Blog, customer experience

bill-blass-300

October 29, 2015




Bill Blass Set to Launch Globally on November 2

NEW YORK, Oct. 27, 2015 /PRNewswire/ — Established in 1970, Bill Blass led the way for American designer brands. Today, the brand is poised to re-enter the market with a thoroughly modern strategy, catering exclusively to eCommerce customers worldwide. The launch collection, designed …

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In cross-border, Global

SocialMediaIcon-300

April 22, 2015




The Next Phase of Social Media Marketing: Consumer Loyalty

It’s been years of listening, creating content, engaging with customers and fixing problems– all through social media. And, on the back-end of it all, marketers strive to create value by making sense of the connection between emails and sales …

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In Blog, Marketing

customer-satisfaction-300

October 26, 2015




The Top 6 Innovations in Online Customer Experience

Customer experience is the new frontier of business differentiation. Eighty-nine percent predict that by 2016, they will separate themselves from their competition on the basis of customer experience—more so than product and service. A variety of factors influence a customers’ …

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In Blog

ecommerce fraud, ecommerce fraud prevention, EMV, card not present, CNP, card not present fraud

October 26, 2015




Why Online Retailers are Unprepared for Fraud this Holiday Season

A recent survey of top Internet retailers found that over one-third are unprepared for the 2015 holiday shopping season, while another study revealed that ecommerce and mobile fraud are on the rise. Chargebacks911 a dispute mitigation and risk management firm—asserts …

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In Ecommerce, fraud

Omnichannel, omnichannel fulfillment, omnichannel retail, omnichannel operations, ecommerce, retail ecommerce, Amazon, Amazon.com

December 30, 2015




In the Midst of Mobile Madness, Cross-Channel Strategies Remain Crucial

If there’s one word that seems to represent the 2015 holiday shopping season, it’s “mobile.” With reports of record-breaking digital purchases, and media headlines about mobile’s growing influence on holiday shopping, it appears that the “year of mobile” …

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In Blog, Ecommerce

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