Slant300

November 30, 2015




The State of Social Shopping

Social media platforms are rolling out new advertising and native shopping features as they vie for retail dollars.  This infographic by Slant shows some of the latest features on Pinterest, Instagram, YouTube,Twitter and Facebook.

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In Infographics, Marketing

usability

February 16, 2016




It’s Not All About Mobile, It’s About Customer Experience

There’s no doubt that mobile lived up to its promise this holiday season. But if mobile is your only focus, you might be missing the point.

The story is plastered everywhere: Mobile is driving more and more revenue for online …

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In Blog, customer experience

the-week-that-was-300

February 11, 2016




Week in Review: Amazon Looks to Go Global with Logistics Operations

Amazon has taken another step in its march toward world dominance, as Bloomberg has reported that the company plans to create a global shipping and logistics operation. Code named “dragon boat,” and unofficially Global Supply Chain by Amazon, the network …

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In Data & Analytics, Ecommerce

global-flags-300

February 10, 2016




4 Tips to Grow Your Global Ecommerce Business

While several brands are going global with their business these days, it is still not an easy process for most.   Many retailers are still looking for ways to make the expansion a seamless process.  Speakers at the Global E-commerce Leaders …

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In Blog, Global

Growing_Global_Conference_logo_300

March 29, 2016




U.S. Retailers are Often Oblivious to Cross-Border Selling

[caption id="attachment_82462" align="alignright" width="75"] Chuck Whiteman[/caption]

There’s a whole world of ecommerce shoppers, but U.S.-based merchants say they are not ready to embrace the cross-border shopper. According to Multichannel Merchant’s MCM Outlook 2016 survey, …

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In cross-border, Global

the-week-that-was-300

February 4, 2016




Week in Review: The Great Amazon Retail Store Mystery Solved

Amazon was going to keep its store expansion plans a mystery. And Jeff Bezos would have gotten away with it, too, if it wasn’t for those meddling CEOs…

General Growth Properties CEO Sandeep Mathrani spilled the beans Tuesday during its 4…

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In Data & Analytics, Ecommerce

TurtleWax-300

February 4, 2016




Consumer-generated Content Proves Successful for Turtle Wax

Turtle Wax drove 1.3 million page views with its content when it added consumer-generated content to its website. The goal for Turtle Wax was to transform a static website into a dynamic place where showcasing its products was a priority.

Prior …

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In Engagement, Marketing

social-media

June 22, 2015




Selling on Social Media is Certainly a Trend

With 1.5% of ecommerce web traffic being driven from social media, for most merchants today, social media is still an emerging channel.

“Even with the amount of airtime and media coverage social media gets, it’s still in a stage of …

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In Marketing, Must Reads

SocialMediaIcon-300

October 26, 2015




Will 2015 Be the Most Social Shopping Season Yet?

Over the past several weeks, the biggest social networks have shared some major announcements that are certainly piquing the interest of retailers ahead of this holiday season.

To help brands thrive in the increasingly mobile-dominated media environment, Facebook announced the …

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In Blog, Marketing

Fishie-300

June 19, 2015




Bass Pro Shops Goes Fishing with Social Media

In an email marketing campaign and on its website, Bass Pro Shops asked its customers to post a selfie of their latest catch using the hashtag #Fishie, donate to the “Teach a Child to Fish” program and challenge five friends …

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In Ecommerce, Email

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