ebay, eBay Enterprise, VendorNet, ecommerce, global ecommerce, retail, online retail, brick-and-mortar, brick-and-mortar retail, mobile commerce, customer service, customer experience, market research, omnichannel, omnichannel retail

September 22, 2014




Study: Social Trumps Mobile for Retailers’ 2014 Holidays Spend

Going into the 2014 holiday shopping season, retailers are spending more on tools focused on data capture (social media, email and SEO) than on mobile, according to a July survey conducted by Edelman Berland on behalf of eBay Enterprise.

The study …

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In Amazon, big data

2015

December 31, 2014




In 2015, Technology Catches Up with Cross-channel Marketing

For years, marketers have had two goals. They wanted to truly be able to engage with customers uniquely, based on both their interests and their value to our retail brand. They have also wanted to manage that conversation across every …

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In Blog, marketing

web-design

March 30, 2015




Aligning IT and Business Goals with Web Performance Initatives

Ever since the internet and ecommerce websites were created, the needs of the end users have been at the forefront of the mind of every IT operations professional. It’s a perfectly logical prioritization to make; the customer is always …

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In Ecommerce, Must Reads

omnichannel-ecommerce-cloud-close-up-300

February 27, 2015




Retail Business Networks: The Key to Omnichannel Integration

For some time, the titans of general merchandising — Costco, Target and Wal-Mart — have been transforming how they do business. Recognizing that the consumer is king, they are putting more emphasis on their supply chains and working with their suppliers and …

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In Blog, Must Reads

2014Q1_Search_and_Socia_Snapshot_041514-featured-image-300

April 16, 2014




Search and Social Media Snapshot

Kenshoo published an infographic today detailing first-quarter performance of paid search and social advertising. The infographic highlights quarter-over-quarter and year-over-year changes for key metrics in both search and social.
[Click to enlarge]

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In Infographics

The-12-Tips-of-Christmas-300

November 13, 2014




The 12 Search and Social Marketing Tips of Christmas

As another year is coming to a close, marketers are approaching the peak shopping season, bringing abundant opportunity to engage audiences with high intent. Delivering consistent, relevant cross-channel messaging is a must in order to influence all touch points in …

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In Holiday 2014, Infographics

Canada Post, direct mail, marketing, marketing mix, multichannel marketing, Publicis

February 25, 2015




Using the “Power of Fame” to Create Disruptive, Successful Marketing Campaigns

How do brands move beyond the mundane and expected to create the “power of fame” – crafting multichannel marketing campaigns that win awards, creating buzz and drive results?

According to Jennifer Campbell, general manager of commercial marketing for Canada Post, it …

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In Branding, Campaign

Winning Customer Care

December 19, 2014




5 Questions to Ask Before You Launch a VoC Program

Successful brands hear what their customers are saying; they are paying close attention to the Voice of the Customer (VoC). Recent trends highlight an increased focus on initiatives to improve social listening, customer engagement and multichannel support.

For example, Gartner …

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In Blog, customer experience

woman-holiday-shopping-300

December 17, 2014




Tell Us Why You’re Joyful This Holiday Season

This holiday season we’re asking all of our fans and followers on our social media accounts (Facebook and Twitter) why they are joyful this holiday season.  We are asking everyone to use #OpsSummit and 10 lucky people could enter a …

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In Blog, Holiday 2014

Shipping/Delivery, shipping, shipping and delivery, cargo, freight, ocean freight, ocean shipping, port strike, west coast port strike

February 22, 2015




Most Ecommerce Sites Unprepared For Emerging Global Marketplace

As worldwide business-to-consumer ecommerce sales are poised to explode to $1.35 trillion by 2018 and exported ecommerce is estimated to surge to $130 billion by 2020, are businesses around the globe preparing to take full advantage? Not according to an Oban Digital Internationalization study …

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In Ecommerce, Global

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