millennials-hipsters-300

May 14, 2014




Millennials’ Behavior Is Good, Bad and Ugly for Retail

Some recent stats show another startling shift in the world of retail—about 15 percent of U.S. malls will fail or be converted into non-retail space within the next 10 years, according to Green Street Advisors. Retail consultant Howard Davidowitz also …

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In Ecommerce, Mobile

hhgreggsitepic

May 14, 2014




Hhgregg Aligns Itself with New Branding Purpose

The impetus of hhgregg’s brand transformation came after the company’s CEO articulated a branding purpose to “inspire and delight” its customers.

According to Julie Lyle, chief marketing officer for hhgregg,  the overall goal for hhgregg is to fill …

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In Must Reads

May 9, 2014




Why Not Pinterest?

Pinterest seems to be the social media channel of choice these days for direct-to-consumer retailers.  Just this week, we at Multichannel Merchant saw two retailers leverage Pinterest for their own marketing purposes.

Gardener’s Supply Company launched a targeted pop up …

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In Blog, Branding

hhgreggsitepic

May 6, 2014




hhgregg Embarks on Brand Transformation

Appliance, electronics and furniture retailer, hhgregg today announced the company has embarked on a brand transformation to better serve and engage customers and communities by providing a truly differentiated shopping and purchasing experience. The brand transformation will encompass all customer …

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In Marketing, PR Newswire

May 5, 2014




Using Ruby on Rails for Faster Ecommerce Development

As online shopping increases at a tremendous rate, exhibiting year-over-year double-digit growth, winning at ecommerce becomes more challenging.  Retailers constantly leverage new strategies to evolve their site, realizing the importance of having an omnichannel presence and the resources to offer …

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In eCommerce, Technology

Gardeners_Final-300

May 5, 2014




Gardener’s Supply Company Increases Pinterest Conversion Rates

Gardener’s Supply Company saw three times the increase in conversions from its Pinterest social channel when it launched a targeted pop up message tailored specifically to its Pinterest audience, according to a case study.

Gardener’s Supply began working …

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In Ecommerce, Marketing

wearable-technology-google-glass-650

April 29, 2014




How Augmented Reality Will Impact Consumers

The sharpest change in the approach retailers have taken toward customers in the last few decades has been with respect to the power the consumer has had in its interactions with the brand. The various marketing strategies that have become …

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In Ecommerce, Mobile

operations-summit-2014-300

April 29, 2014




Operations Execs Discuss Holiday 2014 Plans And More

Operations Summit took place at the JW Marriott in Indianapolis last week, with over 600 people in attendance.

The keynote panel, moderated by industry veteran Bill Kuipers of Spaide, Kuipers & Company, included senior operations executives from NewEgg, OSP Group (formerly Redcats), …

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In Operations Summit 2014

operations-summit-2014-300

April 29, 2014




Check Out Our Operations Summit 2014 Gallery

Missed Operations Summit 2014 last week?  Don’t worry, we have you covered! Take a look back at our staff photos that we promise will make you want to join us next year!  Even the bulldog had a good time!  Be sure …

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In Must Reads, Operations & Fulfillment

seamless-integration-300

April 28, 2014




Why You Need Seamless Integration Through Each Retail Channel

Since the first online transaction occurred in 1994, ecommerce has continued a forward moving trajectory marked by steady and constant improvement.  With a seemingly endless supply of emerging sales channels, retailers that limit themselves to a single point of sale are …

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In Channel Integration, Marketing

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