KenshooCropped

October 15, 2014




Search, Social Campaigns Show Strong Efficiency Rates

Paid search has generated 19% year-over-year spend growth and 22% revenue growth and all-time high click-through rate, according to the an infographic by Kenshoo. Marketers continue to rely on this channel to drive consistent returns.   Social and ad spend on Facebook continued …

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In Infographics

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January 29, 2015




Ready for Cross-border Ecommerce? A Checklist for Glocalization

Location, location, location – that’s the mantra of realtors everywhere to convey the number one factor in determining a property’s desirability. For cross-border online sales destinations, its glocalize, glocalize, glocalize. When it comes to international e-tailing, glocalization is …

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In Blog, Global

April 2, 2013




3 Critical Steps to Avoid Social Media Meltdowns

Someday, somewhere, somehow, every retailer will deliver a bad customer experience. Products disappoint, a customer service representative has a bad day, ordering snafus occur; it happens. But in today’s socially-connected world, one customer’s small disappointment can turn into …

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In CRM, Ecommerce

March 20, 2013




More Merchants Monitor Social Media than Offer Live Chat

More merchants are monitoring social media in the contact center than offering live chat, according to the results of the MCM Outlook 2013 survey.

According to the survey results, 46.5% of respondents are monitoring social media in the contact center, while just 21% …

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In Contact Center, Customer Service

customer-satisfaction-300

January 23, 2015




4 Omnichannel Tips to Improve Customer Experience and Increase Sales

When it comes to retail selling, gone are the days of “if you build it, they will come.” Customers today spend a significant amount of time researching products they want to buy and are much savvier about where, when and …

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In Blog, Ecommerce

Ecommerce, ecommerce fraud, online fraud, online fraud prevention, retail, ecommerce fraud prevention

January 19, 2015




Avoiding Ecommerce Fraud and Its Implications in 2015

Online retail is stronger than ever, with the holiday spending spree in November and December up 15% over 2013, according to comScore. Yet with the ever-increasing opportunities of ecommerce comes the ever-present threat of fraud.

Fraudsters are also staying up to date …

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In Blog, Ecommerce

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January 6, 2015




Mobile Accounts for 45% of Holiday Ecommerce Traffic

The holiday shopping season saw strong online and mobile sales.   Online sales were up 13.9% over the same period in 2013 and mobile traffic accounted for 45% of all online traffic for the holiday season, an increase of 25.5% year-over-year.

Mobile sales accounted for 22.6% …

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In Ecommerce, Holiday 2014

avenue

January 6, 2015




Avenue Gets 28.48% Sales Conversion Rate with Referral Marketing

Customer referrals for Avenue, a fashion leader for plus size clothing, are converting its ecommerce site into a word-of-mouth powerhouse. Referral traffic originating from these referrals is of high quality and converting at a rate as high as 28.48%.

Avenue has …

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In News, PR Newswire

social-media-icons-ipad-300

March 17, 2014




How to Master the Art of Social Commerce

The world of commerce produces an endless cycle of change and progress that forces companies to keep up or risk being left behind. At first having a brick-and-mortar store was enough to attract customers and generate profits, but as sales …

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In Marketing, Social

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