MAILING PLANS

| Paul Miller

Circulation strategies 2001 Postal rate hike not keeping catalogers from mailing more In a snapshot poll that Catalog Age conducted in September on its

MARKET SEGMENTS

| Shayn Ferriolo

Back-to-school report Targeting students for seasonal gains An estimated 52 million students will be enrolled in kindergarten through grade 12 this year,

fenvessy on personnel

| MCM staff

Writing the Job Description As in most enterprises, the success of a fulfillment operation depends, in large part, on the quality of its people at all

Calyx & Corolla on the block again

| Paul Miller

Parent firm Gerald Stevens needs to raise cash In August, just fourteen months after buying Calyx & Corolla, retailer Gerald Stevens said it intends to

Deluxe assortment

| Barbara Arnn

How does the expansion of Internet-based sales alter the picture of payment processing?It’s a money-colored thing Remember when you were a kid and you

Just for Kids rises again

| Shayn Ferriolo

Storybook Inc., which produces the Storybook Heirlooms catalog of special-occasion apparel for girls ages five to seven, is relaunching costumes and apparel

MERCHANDISING: Fashion dressing up home

| Melissa Dowling

Apparel trends continue to drive home decorWhile the apparel industry has long influenced other merchandising sectors, the fashion influence is hitting

THE CATALOG AGE 100: THE HEAVY HITTERS

| Paul Miller

B-to-b reigns again; consolidation slows somewhatAs in 1997 and 1998, the strength of the business-to-business sector was the big news among the companies

Who’s afraid of disintermediation?

| Denise Rodgers

As manufacturers found success selling directly to the end user via the Internet, a general “aha” reverberated throughout the business community. Why

BUSINESS-TO-BUSINESS: Outbound efforts pay off

| Mark Del Franco

Expanding into field and phone sales boosts first-quarter resultsBusiness-to-business mailers that are beefing up their outbound telemarketing and field