Inventory, inventory tracking, inventory management, retail, drop shipping, drop ship, consignment, back ordering

November 18, 2013




5 Tips to Increase Sales through Smarter Inventory Management

As your business grows, it is inevitable that the number of online and offline sales channels will grow with it. Whether you’re selling in a bricks and mortar store, at an online marketplace like Amazon or eBay, on your …

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In Inventory, Must Reads

April 16, 2012




How to Optimize B-to-B Online Marketing Strategies

In today’s b-to-b space, online marketing activities continue to play secondary or support roles to catalog mailings and telemarketing. So it’s not surprising that many b-to-b marketers acknowledge some confusion about how best to manage their multichannel environments, …

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In B2B, Catalog

April 13, 2012




How to Increase Email Response Rates

Click below for an expert’s answers

Chris Blohm
MeritDirect

Dee Blohm
MeritDirect

Jim Davidson
Bronto Software

Bill Kaplan
FreshAddress

 

Daryl Logullo
Southern
Fulfillment Services

Loren McDonald
Silverpop

Angel Morales
Smarter Remarketer

Benjamin Rothfeld
StrongMail

 

Jay Schwedelson
Worldata

Dana Shirlen
Adam & …

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In Catalog, Channel Integration

search-300

November 12, 2013




Most Merchants Aren’t Optimizing Site Search to Improve ROI

Global ecommerce merchants are missing significant opportunities to improve the effectiveness, reach and return of their marketing and sales programs, according to a new survey of 160 global retail organizations conducted by SLI Systems.

While the survey shows online retailers’ top …

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In Ecommerce, Global

site-search-300

November 12, 2013




Merchants Miss Opportunities to Use Site Search

Six out of 10 merchants don’t use the site search in order to enhance their marketing programs, according to this infographic from SLI Systems. SLI Systems’ infographic also suggests merchants are missing  the mark because they are not using site …

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In Ecommerce, Email

sephora_store_front

November 12, 2013




Sephora to Open a New Distribution Center in Maryland

Beauty retailer Sephora America is expected to open a new distribution center in Perryman, MD, just outside of Baltimore.

While Sephora has not issued a statement on the new facility, CBRE Industrial Service, who negotiated the lease, said in a …

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In Ecommerce, News

Warehouse/Distribution Center, distribution center, order management, order management system, OMS, warehouse management system, value-added reseller, VAR, Curt Barry

January 29, 2014




3 Must-Haves for a Successful Try-Before-You-Buy Policy

Retailers like Warby Parker and Bungalow Clothing are paving the way for a more customer-centric  ecommerce shopping experience by offering free at-home try-ons. Wildly popular among consumers, at-home try-on mitigates many of the uncertainties and anxieties around purchasing online, but …

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In Ecommerce, Inventory

April 3, 2012




How to Determine a DRTV Strategy

DRTV can be enticing to direct response marketers because of its presence in all of our lives and to be blunt.
When it works well, it can be incredibly profitable because of its broad reach both directly to large numbers …

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In Channel Integration, Cross Channel

December 10, 2007




Data? B-to-B Mailers Have It

When it comes to database use, you might think business-to-business marketers trail their consumer counterparts. Well, think again.
The range of database applications in B-to-B is as broad and creative as B-to-B marketing itself.
To find out more, we recently …

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In B2B, Data & Analytics

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