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April 17, 2013




5 Tips To Improve Shopping Cart Abandonment Emails

Is there really a decline in the response rate for shopping cart abandonment emails?  In a recent blog post on etailblog.com, here are five tips to ensure  your shopping cart abandonment email will not go unnoticed.

Here are the …

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In Ecommerce, Email

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April 12, 2013




The Truth About the Best Time to Send Email

Much has been written about the best time to send email, and many a nifty infographic has captured the curiosity of our ecommerce email clients. With the email analytics for hundreds of diverse ecommerce email marketers and millions of emails …

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In Email, Marketing

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April 11, 2013




Hearing Scheduled To Discuss Future of the U.S. Postal Service

House Oversight and Government Reform Committee Chairman Darrell, Issa, R-Calif., announced in a press release he would convene a full committee hearing to examine the future of the United States Postal Service.

The hearing will explore a range of options …

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In News, Operations & Fulfillment

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March 27, 2013




How to Make the Zero Moment of Truth Work for You

When faced with multiple products, the time it takes for a shopper to make a purchase decision between them is usually three to seven seconds. These critical moments are known as the First Moment of Truth (or FMOT), and they …

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In Ecommerce, Email

March 27, 2013




Tell-tale Signs You Need to Rethink Your Fulfillment Center

To put it frankly, the ecommerce boom could cause fulfillment to buckle. In the past, retailers supported bricks-and-mortar stores with a single-channel supply chain to replenish goods from a central pool of inventory.

Now, tablet and smartphone shopping is fueling …

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In Ecommerce, Marketplaces

February 25, 2013




6 Things to Keep in Mind When Replatforming

As the shelf life of ecommerce sites gets shorter, it becomes harder for marketers to balance the latest trends while maintaining a seamless customer experience. When constant upgrades and revamps become daily tasks, or the functionality just isn’t meeting …

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In Ecommerce, eCommerce

January 31, 2013




How to Make your Email Program a Best Seller

You are about to add “author” to your resume. You are going to create your “Email Anthology.” I’m sure it will be a page-turner.
Here’s what you need to do. Print every email you sent in December and …

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In Email, Search

January 4, 2013




Macy’s JCP Fight Over Martha Stewart Going to Trial

Bloomberg.com is reporting that a trial date has been set for February in the case between Macy’s and J.C. Penny over the exclusive rights of selling Martha Stewart products in their stores.
As Multichannel Merchant reported over …

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In Email, News

December 4, 2012




3 Ways to Merchandise via Site Search

Marketing during the holidays means competing with lots of noise. From TV commercials and printed flyers and catalogs, to online banners and marketing emails, consumers get bombarded with “buy this gift” messages between now and December.
Follow US! @MCMerchant Multichannel …

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In Catalog, Ecommerce

December 4, 2012




Putting Customer Lifetime Value to Work for Your Company

When an ecommerce business is brand new, the pace can be frenetic. Sales success and fast company growth can put some entrepreneurs in over their heads, and they need to dig themselves out, fast. They might implement cost-cutting measures, often …

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In Analytics, Channel Integration

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