YOUR NEW CUSTOMER
Are multichannel customers different from print catalog customers?The answer is no – and yesWhen it comes to defining the “new” customer, it’s important
Search Results for back to school
LIST ROUNDTABLE: Time to pay brokers differently?
Is the traditional brokerage commission structure outmoded? The most recent Catalog Age benchmark survey on lists shows that more respondents than ever
DIGITAL LEADERS: Going digital lets S&S Worldwide reuse images in multiple titles
As an educational supplies, recreational products and therapeutical items marketer, Colchester, CT-based S&S Worldwide casts a wide net. The multititle
GETTING PERSONAL: …with Tracy Carpentier
Tracy Carpentier is vice president/general manager of industrial signage catalog Seton Name Plate, based in Branford, CT.Q: What was your career path
Ha-Lo bets big on the Web
The leading promotional products distributor is moving online with a big-bucks dealWhen a leading business-to-business marketer drops 500% in market value
CIRCULATION STRATEGIES: Keeping their books in print
Not all mailers are cutting circulation – despite popularity of the WebAccording to research firm Boston Consulting, business-to-business Web transactions
CIRCULATION STRATEGIES: Keeping their books in print
Not all mailers are cutting circulation – despite popularity of the WebAccording to research firm Boston Consulting, business-to-business Web transactions
DIGITAL LEADERS
Big Toe Sports.com proves that even small companies can reap big benefits from going digitalAdvertisements for discounted products often proclaim that
MULTICHANNEL MARKETING: Sales teams field Web growth
B-to-b mailers emphasize the continued importance of the human touchForrester Research predicts that U.S. b-to-b e-commerce revenue will hit $1.3 trillion
APPAREL: trends analysis
Selling apparel will never be an easy job. “Just when you think you’ve figured out exactly what your customers want, everything changes – sometimes overnight,”