April 1, 2009




How to balance usability with SEO

Finding the balance between search engine optimization and a successful user experience can be a challenge. The two strategies can conflict, and companies may mistakenly favor one over the other.
For example, one company may choose to “stuff” the same …

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In Ecommerce, Search

January 10, 2011




Tony Cox: 2011 MCM Awards Judge

Judge: Tony CoxCompany and position: President at 5th Food GroupYears as an MCM Awards judge: Five years, starting in the early ’90s. Then I took a break, and I am glad to be back.
Q&A
How would you …

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In Uncategorized

January 10, 2011




Amy Africa: 2011 MCM Awards Judge

Judge: Amy AfricaCompany and position: Chief Instig8ion Officer at Eight By EightYears as an MCM Awards judge: Too many to count. (I seriously have no idea.)
Q&A
How would you describe your job and what you do? Teach …

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In Uncategorized

360-degree-customer-view-puzzle

August 4, 2015




Don’t Just Personalize Customer Experiences, Localize Them

Every brand knows that broad, blanketed marketing messages are no longer effective. Personalized customer experience is becoming more vital than ever to an organization’s success, yet only 1% of businesses are providing excellent customer experiences according to Forrester’s latest …

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In customer experience, Global

January 10, 2011




Ian MacDonald: 2011 MCM Awards Judge

Judge: Ian MacDonaldCompany and position: Director of eCommerce at The Pond GuyYears as an MCM Awards judge: This is the first.
Q&A
How would you describe your job and what you do? As Director of eCommerce at the nation’s …

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In Uncategorized

target-subscriptions-300

October 21, 2013




Recurring Subscription Model Appeals to Customers and Merchants

Target recently announced the introduction of a subscription billing service for providing baby supplies to new moms and dads.

“Target Subscriptions” offer parents automatic delivery of basic items every four to 12 weeks. Parents pick from a list of 150 brand-name products …

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In Ecommerce, Inventory

small kittens

August 3, 2015




Beacons: The Next Kitten-Killer?

If you enter my office at work, you’ll see one book prominently displayed for all to see: Scott Stratten’s “QR Codes Kill Kittens.” Abundant with humor, the premise is, if we thought a new marketing program would kill …

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In Blog, Ecommerce

mobile-barcode-scanning-300

August 3, 2015




3 Ways Brick-and-Mortar Stores Can Win at Webrooming

There is no stopping the rise of online shopping. The product options are endless, it’s simple, more convenient, often cost-efficient—and the list goes on. It’s no shock that ecommerce has been lauded the future of retail, reaching $1.5 …

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In Blog, Ecommerce

October 16, 2013




NRF: Legislating from Crisis to Crisis is No Way to Govern

The National Retail Federation today released the following statement from NRF President and CEO Matthew Shay on the expected decision to reopen the government and delay the debate on the debt ceiling:

“While there is some satisfaction at achieving a …

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In News, PR Newswire

iou-santa-gift-box-300

October 16, 2013




NRF: Washington Gridlock to Impact Holiday Spending

Faced with continued economic uncertainty and used to doing more with less, consumers will take a conservative approach to spending this holiday season.

According to National Retail Federation’s holiday consumer spending survey conducted by Prosper Insights & Analytics, the average …

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In News, PR Newswire

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