June 21, 2012




Channel Shifting: How to Optimize Your Marketing Investment

Channel shifting is an old concept which is re-emerging with the advent of new technologies consumers use to interact with a brand. Today’s consumers are leveraging these communities and technologies to interact with brands. This behavior suggests that merchants …

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In Analytics, Channel Integration

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February 7, 2014




Online Sales Expected to Increase 9% to 12% in 2014

Online sales in 2014 are expected to grow 9 to 12% in 2014 and overall retail sales are expected to increase 4.1%, an increase of 3.7% from 2013, according to the National Retail Federation.

According to NRF, a number of factors contributed to the the economic forecast.  …

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In 2014 Predictions, Ecommerce

November 17, 2009




Target Increasing Mobile Offerings for the Holiday

General merchant Target is increasing its m-commerce offerings by making some of its recently launched holiday tools mobile-friendly.
Target spokesperson Kelly Basgen says the checklists, Merry Planner Calendar, Perfect Gift Pairings, and Target Christmas videos and gift finder tools are …

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In multichannelmerchant.com/ecommerce/news, News

November 17, 2009




Office Depot Launches Holiday Gift Microsite

When you think of Office Depot, you probably think of disposable pens, reams of paper, and Post-it notes, and other non-glamorous items you’d use during the work day, rather than fun holiday gifts.
The office supplies merchant is aiming to …

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In multichannelmerchant.com/ecommerce/news, News

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February 5, 2014




International Ecommerce to Grow to $50 Billion by 2020

International sales from U.S. online retailers will jump from $11 billion in 2014 to almost $50 billion by 2020, which would make up 16% of the overall U.S. online retail market, according to a report released today by OC&C Strategy Consultants.

The …

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In 2014 Predictions, Ecommerce

June 16, 2012




Two Steps to Leverage the Power of Twitter

Having spent a dozen years as a list broker searching to uncover prime prospects for merchants of all kinds, I hope you’ll believe me when I say that Twitter is a goldmine that most merchants have yet to fully …

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In Twitter Social Media Marketing

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April 19, 2014




Steve Madden Re-launches Website

Footwear and accessories merchant Steve Madden has re-launched its website.

The interactive, technology-driven SteveMadden.com integrates social sharing and editorial commerce, and offers its customers a speedier and superior shopping experience.

The new features will include:

User generated content from …

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In Ecommerce, Omnichannel

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February 4, 2014




Retailers Commit to Collaborative Approach to Reduce Fraud

The National Retail Federation has urged Congress to take a comprehensive approach as it contemplates a national response to criminal cyberattacks in which millions of consumers’ credit and debit card numbers were stolen. NRF said retailers are willing to do …

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In Must Reads, Payment/Security

February 3, 2014




Shoppers Want In-Store Experience to Match Online Convenience

Even as online shopping continues to grow, more U.S. shoppers are planning to make purchases from physical stores, according to the results of the latest study of “seamless retailing” by Accenture. In a survey of 750 adult consumers, 21 percent of …

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In Press Releases

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April 15, 2014




4 Biggest Myths About Selling Abroad

International selling may look frightening at first glance, but ultimately, the opportunity outweighs the risk. By knowing what’s true and what’s false about expanding abroad, you’re better equipped to enter the global market with confidence and ease.

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In Ecommerce, Global

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