SocialMediaIcon-300

July 30, 2014




Social Media is Driving Customer Engagement

Pinterest is growing, Twitter’s popularity rose and Facebook continues to be the most popular social media platform for retailers in 2014.

According to MCM Outlook 2014 results,  91.9% of respondents said Facebook is where they keep an active presence, followed by Twitter …

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In Marketing, Must Reads

omnichannel-strategy-300

May 27, 2014




One-to-One Takes On a Whole New Meaning

Many people were talking about how to take one-to-one conversations to a whole new level at the recent IBM Smarter Commerce Event in Tampa.

For years, technology has enabled customer communication to be more personalized.  But finally, I’m seeing …

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In Blog, eCommerce

Target, Target Canada, ecommerce, store closings, Canadian retail market, Zellers

May 26, 2014




Target to Test Same-Day Delivery

Target will test same-day delivery next month in three markets, the discount department store merchant said May 21 during its first-quarter earnings call.

Chief Merchandise and Supply Chain Officer Kathryn Tesija said that following a successful ship-from-store test in Minneapolis, Target …

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In News, Operations & Fulfillment

October 4, 2012




5 Ways to Increase Average Order Values

Average order value is one of the most powerful tools in the ecommerce arsenal when it comes to boosting revenue, and it’s one of the simplest to execute.
Follow US! @MCMerchant Multichannel Merchant Multichannel Merchant Multichannel Merchant O+F …

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In Ecommerce

October 4, 2012




How to Say You’re Sorry After an Email Gaffe

You just screwed up a mailing. Your palms sweat and a wave of panic sets in. OMG, what do you do?
Follow US! @MCMerchant Multichannel Merchant Multichannel Merchant Multichannel Merchant O+F Operations and Fulfillment
If you have avoided the …

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In Uncategorized

October 3, 2012




More Ways to Manage the Complexity of Site Search

In our previous article on understanding the complexities of managing site search and navigation, we explained how to optimize search across different mobile devices, monitor keyword search terms, and conduct A/B testing.
Follow US! @MCMerchant Multichannel Merchant Multichannel Merchant …

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In Analytics, Analytics

October 3, 2012




5 Mistakes Merchants Need to Avoid this Holiday Season

Well, we’re just about there. It’s now October and the holidays are creeping up fast. And while this can be an exciting time of year for merchants, it can also be a very stressful one in which certain …

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In Operations & Fulfillment

May 1, 2008




From clicks to bricks

Today’s shoppers are spending more time online searching and researching products than ever before. As the Internet continues to grow as the first stop in a consumer’s path to completing a purchase, multichannel retailers need new ways to extend their …

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In Ecommerce, Retail

October 2, 2012




Backup Plans: How to set up a disaster-recovery plan

As we become ever more dependent on technology and its ability to sustain our businesses, isn’t it time to consider a business-continuity (BC)/disaster-recovery (DR) plan?
We’ve seen on the news or experienced ourselves the natural disasters that …

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In Operations & Fulfillment

October 2, 2012




How B-to-B Marketers Build Online Business

Once a business-to-business organization has launched its ecommerce site, other projects often become higher priorities. In consequence, the online site can become a bit lackluster, at best, and neglected by both customers and the sales team alike, at worst.
The …

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In Catalog, Ecommerce

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