The Make-or-Break Role of Technology This Holiday Season

| Channie Mize

The holiday shopping season is fast approaching, and tensions will be high among retailers given the cutthroat nature of this shopping period. Find out why technology is a critical component of your business during the busiest time of the year.

The ABCs of Digital Transformation for Retailers like J. Crew

| Ed Kennedy

Whether it’s halting all operations like Toys R Us or perpetually closing stores like Sears, many retailers are scrambling, more often than not, to pay back millions of dollars in debt and strategize to see another day. Here are the ABCs of a digital transformation that retailers should know about.

Millennials Wish You Would Send These 5 Promotions Over the Holidays

| Michael Osborne

As reported by the National Retail Federation, more than 174 million Americans headed in-store and online to shop during Cyber Week 2017. In that five-day period, millennials spent on average $419 per shopper, more than any other generation. Here is what millennials wish you promoted to them during the holiday season.

MCM Ecommerce&Marketing 10/2/18

| Chris Intili

Multichannel Merchant STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT week of 10/2/2018 Is Using AI for Fraud Protection Keeping Your Online Stores Safe? Fighting fraud is a time-consuming … Continue Reading →

The 5 Hurdles to Autonomous Checkout

| Michael Suswal

Dramatic changes in retail can be seen through the lens of large and small technology companies. Retailers are facing an urgent need to improve shopping experiences, and no retail technology is more exciting than autonomous checkout. Here are five hurdles that need to be cleared to make any idea a viable market solution.

Key Considerations for Delivering Advanced Personalization in Ecommerce

| Meyar Sheik

Personalization is at the heart of many retailers’ business roadmaps, topping the list of business priorities for 2018. Here is why personalization is both science and art and why retailers should make the effort to personalize the shopping experience.

How to Integrate Offline Touchpoints to Boost Your Partner Program Performance

| Miriam Tremelling

It’s important to understand that offline touchpoints within the customer journey are critical for accurate measurement and optimization of partner marketing programs. Here are three areas where marketers can boost the performance of their partnerships by integrating offline touch-points into their measurement.