cyber-monday-300

November 29, 2013




5 Last-minute Tips to Prepare for Cyber Monday

With Adobe projecting Cyber Monday sales to pass the $2 billion dollar mark, this is the busiest and potentially most profitable day of the year for ecommerce merchants. Marketers need to hone their strategy to capitalize on this massive opportunity.

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In Cyber Weekend 2013, Ecommerce

June 13, 2005




Back to Basics

No matter what the size of your business, there just doesn’t seem to be enough time in the day to properly prepare a marketing campaign. Deadlines are always looming a day away. As list managers, we often see rush …

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In Uncategorized

September 1, 2009




Consumer Specialty Products

SILVER: Print Channel
Specialty Catalog Corp., Especially Yours, Fall 2008
Especially Yours has “the looks to be seen in now!” according to its tagline. This merchant of wigs, hairpieces and fashion apparel for black women also now has a Silver Award, …

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In Catalog, Ecommerce

September 1, 2009




More Distress, But Fewer Deals

Despite the Sluggish Economy, we reported 10 catalog-related deals in terms of mergers and acquisitions during the second quarter. But that’s half the number of deals that went down in the same quarter of 2008.
Some familiar names were present among these …

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In Catalog, Channel Integration

September 1, 2009




Scary Christmas

Typically By September merchants are getting frantic about being prepared for the all-important holiday season. Did we order enough inventory? Too much? Is it the right product? Do we have enough seasonal staff? Have we trained them sufficiently?
It’s safe …

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In Channel Integration, Cross Channel

April 3, 2012




How to Determine a DRTV Strategy

DRTV can be enticing to direct response marketers because of its presence in all of our lives and to be blunt.
When it works well, it can be incredibly profitable because of its broad reach both directly to large numbers …

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In Channel Integration, Cross Channel

April 3, 2012




7 Ways to Combat Shopping Cart Abandonment

A customer stumbled across your website, browsed your merchandise and eagerly added their items to your site’s shopping cart. Another satisfied customer, right? Not quite. Until a customer has entered their credit card information and confirmed their purchase, there …

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In Ecommerce, Retargeting

April 2, 2012




Case Study: Small Apparel Multichannel Company Commits to 3PL

MORE FROM THEOPERATIONS SUMMIT Subscribe to RSS headline updates from: Powered by FeedBurner
As companies grow and expand, third-party logistics (3PL) is an option that more of our clients are evaluating. To be objective, 95% of our clients have internal call …

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In Operations & Fulfillment

Belgium

November 27, 2013




Skechers Plans Upgrade to Belgium Distribution Center

U.S.based footwear merchant Skechers announced that it is planning a “major investment and technology upgrade” to its European distribution center in Belgium. These investments, according to a release, will improve performance and prepare the facility for a future …

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In Global, Must Reads

christmas-gift-tablet-300

November 26, 2013




6 Data Points to Track This Holiday Season

The next four weeks are extremely important for retailers, not just in terms of sales and customer acquisition, but also for collecting data that will drive sales and customer retention in 2014.

But not all data – and data-collection methods – are created …

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In Analytics, Data & Analytics

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