Will success spoil your call center?
Your last two seasons have come in over projection. Unfortunately, the good-natured, “all hands on deck” excitement that has sustained you and the entire
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Growing pains
It’s no coincidence that many entrepreneurs call their catalogs their “babies.” Like their human counterparts, no two catalogs ever seem to grow up in
Opinion & Response backword
A casket full of cheer As this month’s Benchmark Report on Merchandising (p.129) shows, catalogers continually strive to come up with product that sets
Your 21st-century customer
It’s no coincidence that specialty catalog shopping came of age in the mid-1980s, shortly after the baby boomers did. But the first of the boomers are
The Ones to Watch
For more than 100 years, cataloging has been an upstart business. But by 2001, look for the big boys to be taking over. And as you’d expect, the people