December 10, 2007




Data? B-to-B Mailers Have It

When it comes to database use, you might think business-to-business marketers trail their consumer counterparts. Well, think again.
The range of database applications in B-to-B is as broad and creative as B-to-B marketing itself.
To find out more, we recently …

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In B2B, Data & Analytics

July 2, 2012




Catalog Mailers Need to Address Congress Regarding H.R. 2309

I requested this space to share a story with my peers who mail catalogs. It’s a story I find remarkable, alarming, somewhat shocking, and yet at the same time, not all that surprising – all in one. It’s …

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In Catalog, Lists & Data - Buisness

July 1, 2012




It’s Time to Enter the MCM Awards… Really!

Welcome back, past MCM Awards entrants!

We want to let you know you didn’t miss the 27th Annual MCM Awards, the industry’s top honor for cross-channel direct-to-customer marketers. In fact, the call for entries has begun, and ends on …

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In Catalog

Men's Wearhouse and Jos. A. Bank logos

March 11, 2014




Men’s Wearhouse To Acquire Jos. A. Bank for $1.8 Billion

Men’s Wearhouse To Acquire Jos. A. Bank For $65.00 Per Share In Cash (via PR Newswire)
Creates Leading Men’s Apparel Retailer with Enhanced Scale and a Broadened Customer Reach Expects $100-$150 Million of Run-Rate Annual Synergies Men’s Wearhouse Looks Forward to …

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In Ecommerce, Executive

June 25, 2012




How to Avoid the Dreaded Spam Folder

When you’re sending emails to clients or fishing for new sales, how confident are you that your email will be delivered? As it turns out, after reviewing 130 million IP addresses that sent nearly 20 trillion emails, Return Path, an email certification …

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In Analytics, Channel Integration

July 1, 2002




Prep School

Solve this problem: You’re planning to outsource your logistics and must find and negotiate with a third-party provider. What’s the one thing you need to make the process run smoothly? If you answered “Preparation,” you’ve scored an A. The ultimate …

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In Uncategorized

July 1, 2002




Out of School

Do you harbor a burning desire to upgrade your logistics and supply chain management knowledge base? Few of us have the spare time to go back to school, but learning while working has never been easier or more affordable than …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

3D_blueprints

March 6, 2014




Bon-Ton to Consolidate Four Fulfillment Centers into One

Bon-Ton announced on March 5 that it has signed a lease for a 743,000 square-foot direct-to-consumer fulfillment center in West Jefferson, Ohio in response to its growing ecommerce operations.

According to the merchant, the new facility will consolidate the ecommerce fulfillment that …

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In Ecommerce, Must Reads

June 13, 2005




Back to Basics

No matter what the size of your business, there just doesn’t seem to be enough time in the day to properly prepare a marketing campaign. Deadlines are always looming a day away. As list managers, we often see rush …

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In Uncategorized

June 21, 2012




Channel Shifting: How to Optimize Your Marketing Investment

Channel shifting is an old concept which is re-emerging with the advent of new technologies consumers use to interact with a brand. Today’s consumers are leveraging these communities and technologies to interact with brands. This behavior suggests that merchants …

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In Analytics, Channel Integration

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