September 21, 2014




How the Cover of Cosmo Helped Me Build Meaningful, Lasting Customer Relationships

As much as they’d like to believe otherwise, brands don’t interact with people the way likable people interact with people. Brands act like egomaniacs who fixate on themselves, share little and never get too personal. On social media, …

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In Marketing, Must Reads

omnichannel checklist

September 21, 2014




Your 5-point Checklist for Going Omnichannel

With the right digital strategy in place, retailers can enhance engagement between the customer and store associate, better leverage inventory positions and maximize the store footprint.

But every store operation is different and the right solution for one retailer may …

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In Customer Service, Engagement

Canada, Canadian, Stalco, cross-border selling, cross-border ecommerce, Shipping/Delivery, shipping, international shipping, Canadian consumers, Canadian market, retail, retailer, import regulations, import duties, import taxes, Operations and Fulfillment

September 23, 2014




Getting Logistics and Fulfillment Right to Enter the Canadian Market

Canada is a prime market for merchants to access, with an estimated 2013 GDP of $1.52 trillion. Other sources, including the Luxembourg Income Study Database, indicate the after-tax median income in Canada is now higher than the U.S.

For marketers, Canada …

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In cross-border, Fulfillment

August 1, 2012




Will Google Shopping Cannibalize Marketplace Sales?

Eoin Comerford, CEO of outdoor sporting goods and apparel merchant Moosejaw Mountaineering, is concerned about the loss of free traffic his site will experience when Google Shopping goes live.
Follow US! @MCMerchant Multichannel Merchant Multichannel Merchant Multichannel Merchant O+F …

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In Affiliate, Marketplaces

same-day delivery, ecommerce, operations and fulfillment, retail, Amazon, eBay, Walmart, Newegg, Google, Google Shopping Express, eBay Now, shipping/delivery, BI Intelligence, Business Insider

September 16, 2014




Same-day Delivery Rollouts Speed Up

Delivery times continue to speed up, as three major retailers – Foot Locker, Macy’s and Bloomingdale’s – announced plans this week to test or roll out same-day delivery.

Foot Locker, Macy’s and Bloomingdale’s are using Deliv to power its same-day delivery services.

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In Must Reads, Omnichannel

customer-satisfaction-300

September 16, 2014




5 Ways Retailers can Add Value to their Customers

Since the beginning of the global recession, retailers have increasingly relied on discounting to drive sales and encourage money-conscious shoppers to browse and make purchases in-store and online. While discounting can be a very effective tactic for shifting stock, it …

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In Ecommerce, Marketing

millennials-hipsters-300

September 11, 2014




Why Millennials Aren’t Loyal to Your Retail Brand

Some Fortune 500 companies are waking up to discover that millennials no longer care for their products. And unfortunately, some companies have also misdiagnosed why they are alienating this demographic.

Millennials are not averse to brand loyalty, as some executives have …

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In Branding, Campaign

omnichannel-strategy-300

September 9, 2014




Focus on the Ecommerce User Experience

Back before the web, when customers were required to actually travel to a physical location in order to complete a purchase, retailers could craft an in-person sales experience, one that merchandised the store with the newest products and biggest sales.

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In Ecommerce, Must Reads

TwitterBuyButton

September 9, 2014




Retail Experts Skeptical about Twitter’s Buy Button

Twitter announced Monday that it is testing a Buy button, which allows tweeters to buy merchandise from retailers via Twitter, without leaving the social media platform. But retail experts who recently spoke with Multichannel Merchant say they are skeptical about …

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In Ecommerce, Mobile

June 28, 2012




Merchants Need to Act on Google Shopping Now

As Google Product Search morphs into Google Shopping later this year, a pair of industry experts said merchants need to get on board with the changes before they go into effect.
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In Affiliate, Ecommerce

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