Instagram and Facebook apps in Apple iTunes

March 17, 2016




Using Instagram for (Brand) Fun and Profit

Let me start off by saying I am an avid Instagram user. I am also from the millennial generation, so it is no wonder that this is the case. And Instagram isn’t the only social media platform I use; …

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In Blog, Marketing

omnichannel fulfillment

March 14, 2016




Amazon Effect Still a Major Driver in DTC, Ecommerce Operations

The effect of Amazon on the direct-to-customer and ecommerce landscape, and the changing customer expectations it has helped to engender, continue to be a major factor as seen in the ripples throughout the world of operations and fulfillment, judging by …

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In Fulfillment, fulfillment

the-week-that-was-300

March 10, 2016




Week in Review: Amazon As Expected Buys Into Air Freight

Ending months of speculation, Amazon announced it has leased 20 Boeing 767 cargo jets from Air Transport Services Group Inc., while at the same time taking a 20% stake in the Wilmington, OH-based company. That is where Amazon has reportedly been running air …

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In Data & Analytics, Ecommerce

omnichannel-shopping-300

March 8, 2016




3 Predictions on How Omnichannel Will Be Omnipotent in 2016

It’s already happening. Gone are the days of fighting for parking spots near the mall food court and pushing rattling shopping carts through aisle after aisle. Omnichannel is allowing consumers to shop from the comfort of their living room …

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In Blog, Ecommerce

the-week-that-was-300

March 4, 2016




Week in Review: Wayfair Just Had the Best. Week. Ever.

Is there anything Wayfair LLC didn’t do this past week? Last Thursday, during its fourth-quarter earnings call, CEO Niraj Shah said Wayfair’s direct business grew 98% to $686 million in the quarter, and that its customer base grew 67% to 5.4 million.

On the …

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In Data & Analytics, Ecommerce

Omnichannel, omnichannel fulfillment, omnichannel retail, omnichannel operations, ecommerce, retail ecommerce, Amazon, Amazon.com

March 4, 2016




Navigating the Bumpy Road to Cross-Channel Attribution

Cross-channel attribution continues to be a hot topic, and while retailers and vendors alike are eager to talk about it, it seems there are still as many questions and challenges as there are answers. Even as a seasoned marketer with 25 …

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In Blog, Cross Channel

omnichannel-shopping-300

March 1, 2016




6 Steps to a More Effective, Holistic Omnichannel Strategy

Retailers typically focus their omnichannel capabilities with laser-like precision on customer-facing functions.

It’s a good start. But many struggle to maintain healthy margins because they forget to sync up with the key departments and processes that customers never directly …

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In Blog, Channel Integration

jcpenney-new-logo-300

March 1, 2016




J.C. Penney Continues Turnaround with Strong Q4

J.C. Penney posted strong numbers for the fourth quarter and all of 2015, citing its omnichannel initiatives as part of the reason for its continuing renaissance, doing well in a holiday season when competitors including Macy’s, Kohl’s and …

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In Fulfillment, fulfillment

B2B ecommerce, B2B marketing, B2C ecommerce, B2C marketing, ecommerce, ecommerce website, personalization, website personalization, product personalization

February 29, 2016




The Consumer Shopping Experience is Changing B2B Ecommerce Forever

The online shopping experience has never been better, thanks in large part to Amazon. The company’s unparalleled focus on delivering first-class customer experience has given consumers greater expectations in terms of service, delivery, choice and price transparency.

Further, Amazon …

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In B2B, Blog

Best Buy, Target, Walmart, Curbside, curbside pickup, in-store pickup, omnichannel, omnichannel fulfillment, omnichannel strategy, mobile app, mobile commerce, m-commerce

February 29, 2016




What’s Next for Best Buy After Its Marketplace Shutdown?

With Best Buy shutting down its marketplace for third party sellers, two questions are on everyone’s mind: Where will the electronics and appliances retailer focus next, and was this a smart move?

Scot Wingo, executive chairman and founder of …

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In Amazon, Marketing

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