subscription box

April 7, 2016




How to Box Your Brand with a Subscription Service

Visits to leading subscription box sites like Birchbox, Blue Apron and Loot are up nearly 3,000% during the last three years, according to Hitwise data. For consumers who came of age in the digital era, subscriptions models are typically for electronic …

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In Blog, Fulfillment

PetFlow

April 4, 2016




PetFlow Reinvents Digital Pet Store Experience

Specialty pet food and supplies seller PetFlow has unveiled a new digital retail experience to redefine the way pet parents can care for their four-legged loved ones.

Guided by its new mission, which is centered on “Good Foods” and “Good …

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In Ecommerce, News

October 28, 2009




FAO Boutiques in Store for Toys ‘R’ Us

Customers who want more access to iconic upscale toy merchant FAO Schwarz just got their wish: Starting Nov. 1, FAO Schwarz-branded boutiques will be introduced in 585 Toys ’R’ Us stores nationwide.
The FAO boutiques will be located prominently at the front …

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In News

woman-technology-shopping-cart-300

March 30, 2016




5 Ways Brands Can Help Their Independent Retailers Connect with New, Local Consumers

Local retailers are the job creation engine and backbone of the American economy. Consider that today, America’s 28 million small businesses account for 54% of all U.S. sales, while retail supports one in four American jobs. Increasingly, Americans are choosing …

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In Blog, Ecommerce

Branding, ecommerce branding, ecommerce, Patagonia, brand audit

March 30, 2016




The Importance of Brand Ambassadors in the Digital Age

For decades, commerce was uniform. People shopped in stores and marketplaces. Sure, catalogue shopping had a loyal following, but it was dwarfed by the number of people electing to shop in stores. The in-store shopping experience was social in the …

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In Blog, Engagement

omnichannel-shopping-300

March 25, 2016




Retailers Need to See Omnichannel as a Singular Effort

If retailers are looking at omnichannel as a singular effort, then they are in a good place, says DynamicAction SVP Global Marketing Sarah Engel in this video taken during a break at eTail West 2016 in February. That means they understand …

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In customer experience, Omnichannel

omnichannel-shopping-300

March 21, 2016




5 Reasons Retailers Should Embrace Reciprocity Marketing

Give to Get. The Golden Rule. The Law of Reciprocity. However you call it, the age-old rule of give and take still remains true, both in life and in business. The idea is simple: when someone gives us something, we …

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In Blog, Marketing

Instagram and Facebook apps in Apple iTunes

March 17, 2016




Using Instagram for (Brand) Fun and Profit

Let me start off by saying I am an avid Instagram user. I am also from the millennial generation, so it is no wonder that this is the case. And Instagram isn’t the only social media platform I use; …

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In Blog, Marketing

omnichannel fulfillment

March 14, 2016




Amazon Effect Still a Major Driver in DTC, Ecommerce Operations

The effect of Amazon on the direct-to-customer and ecommerce landscape, and the changing customer expectations it has helped to engender, continue to be a major factor as seen in the ripples throughout the world of operations and fulfillment, judging by …

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In Fulfillment, fulfillment

the-week-that-was-300

March 10, 2016




Week in Review: Amazon As Expected Buys Into Air Freight

Ending months of speculation, Amazon announced it has leased 20 Boeing 767 cargo jets from Air Transport Services Group Inc., while at the same time taking a 20% stake in the Wilmington, OH-based company. That is where Amazon has reportedly been running air …

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In Data & Analytics, Ecommerce

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