the-week-that-was-300

March 4, 2016




Week in Review: Wayfair Just Had the Best. Week. Ever.

Is there anything Wayfair LLC didn’t do this past week? Last Thursday, during its fourth-quarter earnings call, CEO Niraj Shah said Wayfair’s direct business grew 98% to $686 million in the quarter, and that its customer base grew 67% to 5.4 million.

On the …

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In Data & Analytics, Ecommerce

Omnichannel, omnichannel fulfillment, omnichannel retail, omnichannel operations, ecommerce, retail ecommerce, Amazon, Amazon.com

March 4, 2016




Navigating the Bumpy Road to Cross-Channel Attribution

Cross-channel attribution continues to be a hot topic, and while retailers and vendors alike are eager to talk about it, it seems there are still as many questions and challenges as there are answers. Even as a seasoned marketer with 25 …

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In Blog, Cross Channel

omnichannel-shopping-300

March 1, 2016




6 Steps to a More Effective, Holistic Omnichannel Strategy

Retailers typically focus their omnichannel capabilities with laser-like precision on customer-facing functions.

It’s a good start. But many struggle to maintain healthy margins because they forget to sync up with the key departments and processes that customers never directly …

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In Blog, Channel Integration

jcpenney-new-logo-300

March 1, 2016




J.C. Penney Continues Turnaround with Strong Q4

J.C. Penney posted strong numbers for the fourth quarter and all of 2015, citing its omnichannel initiatives as part of the reason for its continuing renaissance, doing well in a holiday season when competitors including Macy’s, Kohl’s and …

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In Fulfillment, fulfillment

B2B ecommerce, B2B marketing, B2C ecommerce, B2C marketing, ecommerce, ecommerce website, personalization, website personalization, product personalization

February 29, 2016




The Consumer Shopping Experience is Changing B2B Ecommerce Forever

The online shopping experience has never been better, thanks in large part to Amazon. The company’s unparalleled focus on delivering first-class customer experience has given consumers greater expectations in terms of service, delivery, choice and price transparency.

Further, Amazon …

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In B2B, Blog

Best Buy, Target, Walmart, Curbside, curbside pickup, in-store pickup, omnichannel, omnichannel fulfillment, omnichannel strategy, mobile app, mobile commerce, m-commerce

February 29, 2016




What’s Next for Best Buy After Its Marketplace Shutdown?

With Best Buy shutting down its marketplace for third party sellers, two questions are on everyone’s mind: Where will the electronics and appliances retailer focus next, and was this a smart move?

Scot Wingo, executive chairman and founder of …

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In Amazon, Marketing

Target Corp.

February 26, 2016




Omnichannel Helps Target Hits Q4 Digital Sales Out of the Park

Target reported a 34% increase in digital sales in the fourth quarter, well ahead of Walmart (8% growth) and online sales in general as well as Amazon (both 15% growth), as free shipping and well-oiled omnichannel operations proved a winning combination. Walmart opted …

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In Ecommerce, Fulfillment

mobile-commerce-mobile-apps-300

February 23, 2016




4 Trends Shaping the Mobile Shopping Experience

Mobile trends are like fashion trends: changing and evolving quickly. As a business, it’s imperative to ensure your mobile marketing strategy is relevant if you want to maintain a competitive advantage in the marketplace.

That’s because smartphones will …

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In Blog, Ecommerce

27397_MCMOutlook2016_logo_web300

February 17, 2016




MCM Outlook 2016: Ecommerce’s Role Grows with Omnichannel and Mobile

As proven during the most recent holiday season, the convergence of ecommerce and bricks-and-mortar is more important for merchants than ever. Merchants working hard to prepare for the always-connected shopper, whether they buy from their smartphone and pick up in …

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In Ecommerce, executive summary

mobile-commerce-mobile-apps-300

February 16, 2016




Top 8 Mobile Shopping Problems

As shoppers move farther away from their desktops to make more and more purchases online, it is imperative that retailers understand (and address the frustrations many users have with their mobile retail experience. Bizrate Insights conducted a mobile study of …

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In Blog, Ecommerce

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