PetFlow

April 4, 2016




PetFlow Reinvents Digital Pet Store Experience

Specialty pet food and supplies seller PetFlow has unveiled a new digital retail experience to redefine the way pet parents can care for their four-legged loved ones.

Guided by its new mission, which is centered on “Good Foods” and “Good …

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In Ecommerce, News

Omnichannel, omnichannel fulfillment, omnichannel retail, omnichannel operations, ecommerce, retail ecommerce, Amazon, Amazon.com

April 28, 2014




Deloitte Digital: Ecommerce’s Impact on In-store Shopping Grows

Digital interactions influence 36 cents of every dollar spent in the retail store, or approximately $1.1 trillion, according to the latest study from Deloitte Digital. By the end of 2014, that number will climb to 50%, or $1.5 trillion of total store sales.

The study, “…

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In Must Reads, Omnichannel

woman-technology-shopping-cart-300

March 30, 2016




5 Ways Brands Can Help Their Independent Retailers Connect with New, Local Consumers

Local retailers are the job creation engine and backbone of the American economy. Consider that today, America’s 28 million small businesses account for 54% of all U.S. sales, while retail supports one in four American jobs. Increasingly, Americans are choosing …

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In Blog, Ecommerce

Branding, ecommerce branding, ecommerce, Patagonia, brand audit

March 30, 2016




The Importance of Brand Ambassadors in the Digital Age

For decades, commerce was uniform. People shopped in stores and marketplaces. Sure, catalogue shopping had a loyal following, but it was dwarfed by the number of people electing to shop in stores. The in-store shopping experience was social in the …

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In Blog, Engagement

Enterprise Resource Planning, ERP, order management, order management system, operations and fulfillment, retail operations

March 17, 2014




Drive Online and In-store Sales with Cross-Chain Fulfillment

If implemented effectively, omnichannel solutions like ship-from-store and in-store pick up, can produce 2% to 20% incremental chain sales.

The key to success is not just technology, but accurate inventory allocation, intelligent order routing, in-store operations execution, and change management.

“Every retailer …

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In Must Reads, Operations & Fulfillment

omnichannel-shopping-300

March 25, 2016




Retailers Need to See Omnichannel as a Singular Effort

If retailers are looking at omnichannel as a singular effort, then they are in a good place, says DynamicAction SVP Global Marketing Sarah Engel in this video taken during a break at eTail West 2016 in February. That means they understand …

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In customer experience, Omnichannel

omnichannel-shopping-300

March 21, 2016




5 Reasons Retailers Should Embrace Reciprocity Marketing

Give to Get. The Golden Rule. The Law of Reciprocity. However you call it, the age-old rule of give and take still remains true, both in life and in business. The idea is simple: when someone gives us something, we …

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In Blog, Marketing

February 3, 2014




Shoppers Want In-Store Experience to Match Online Convenience

Even as online shopping continues to grow, more U.S. shoppers are planning to make purchases from physical stores, according to the results of the latest study of “seamless retailing” by Accenture. In a survey of 750 adult consumers, 21 percent of …

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In Press Releases

Instagram and Facebook apps in Apple iTunes

March 17, 2016




Using Instagram for (Brand) Fun and Profit

Let me start off by saying I am an avid Instagram user. I am also from the millennial generation, so it is no wonder that this is the case. And Instagram isn’t the only social media platform I use; …

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In Blog, Marketing

January 14, 2014




LightSpeed Unifies In-Store and Online Retail Commerce

LightSpeed Unifies In-Store and Online Retail Commerce (via PR Newswire)
LightSpeed Web Store for Cloud offers professional retailers single window into entire business; LightSpeed now powers $6B in annual transaction volume, up 120 percent+ YoY MONTREAL and NEW YORK, Jan. 13, 2014 /PRNewswire/ …

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In Press Releases

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