AlexandAniLogo

May 21, 2014




How Alex and Ani Spreads Positive Energy Across Multiple Platforms

Alex and Ani seems to be growing by the minute.  It has managed to make its brand a household name to its target audience – women – through various platforms including print, TV and radio.

Alex and Ani started with one store …

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In Branding, Campaign

walmart-dot-com-boxes-300

May 18, 2014




Walmart’s Ecommerce Sales Rose Faster than Amazon.com’s

Walmart’s first-quarter global ecommerce sales rose 27%, the mass merchant announced on May 15. That growth is faster than ecommerce behemoth Amazon.com, which saw a 23% rise in sales during the comparative quarter.

Walmart’s consolidated net sales for the quarter, which ended …

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In Executive, M&A and Financial

nordstrom-300

May 17, 2014




Nordstrom’s Ecommerce Sales Rose Faster than Amazon.com

Nordstrom’s direct net sales increased 33% in the first quarter, driven by expanded merchandise selection and ongoing technology investments to enhance the online experience, the department store chain announced on May 15.

Nordstrom’s ecommerce sales are rising at a faster pace than …

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In Ecommerce, Executive

sephora-omnichannel-300

May 14, 2014




5 Excellent Examples of Omnichannel Retailing Done Right

There’s a lot of buzz surrounding omnichannel retailing and WHY retailers should do it, but the HOW of it all isn’t always clear.

Which is why instead of just talking about the benefits of omnichannel, we’ll look …

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In Must Reads, Omnichannel

beacon-300

May 14, 2014




5 Ways your Business has to Change to Integrate Beacons

Beacon technology is at the top of the list of next “big ideas” for merchants.  American Eagle Outfitters, Macy’s and Nordstrom have all rolled out beacon-based positioning to their stores and a number of national retailers are rushing to …

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In Mobile, Mobile

hhgreggsitepic

May 14, 2014




Hhgregg Aligns Itself with New Branding Purpose

The impetus of hhgregg’s brand transformation came after the company’s CEO articulated a branding purpose to “inspire and delight” its customers.

According to Julie Lyle, chief marketing officer for hhgregg,  the overall goal for hhgregg is to fill …

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In Must Reads

target-ipad-300

May 9, 2014




Target Calls it Flexible, We Call it Omnichannel

It’s been less than a week since Target decided to part ways with long-time chairman, president and CEO Gregg Steinhafel, and the merchant has wasted no time in introducing interim CEO John Mulligan to the masses.

In a Q&A …

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In Blog, Omnichannel

hhgreggsitepic

May 6, 2014




hhgregg Embarks on Brand Transformation

Appliance, electronics and furniture retailer, hhgregg today announced the company has embarked on a brand transformation to better serve and engage customers and communities by providing a truly differentiated shopping and purchasing experience. The brand transformation will encompass all customer …

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In Marketing, PR Newswire

handheld-scanner-inventory-300

May 1, 2014




Real-Time Inventory Visibility Puts the Omni in Agile Commerce

Ask a group of retailers how they intend to support omnichannel commerce in the months ahead, and they’re likely to regale you with launch plans for their responsive websites, enabling customers to shop via any connected device. While offering …

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In Operations & Fulfillment

omnichannel-strategy-300

April 28, 2014




Deloitte Digital: Ecommerce’s Impact on In-store Shopping Grows

Digital interactions influence 36 cents of every dollar spent in the retail store, or approximately $1.1 trillion, according to the latest study from Deloitte Digital. By the end of 2014, that number will climb to 50%, or $1.5 trillion of total store sales.

The study, “…

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In Must Reads, Omnichannel

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