October 31, 2013




Forrester Study Shows B2B Ecommerce and Mobile a Must

A profound shift in customer behavior from offline to online channels is fundamentally changing the way in which B2B merchants interact with, sell products and services to, and build loyalty with their B2B customers, according to a Forrester …

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In B2B, Ecommerce

big-data-button-300

January 20, 2014




It’s Not About Big Data – It’s About Smart Data

How do you know if your marketing initiatives are working?  Obvious question, right? You track. You measure. You report. But what if what you are tracking, measuring and reporting on is incomplete or worse yet–just plain wrong? It could be …

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In Analytics, Analytics

customer-automation-300

January 22, 2014




Customer Intelligence is the Key to Success

For the last few decades retailers have understood the need to know their customers. In one way or another, we have embraced this concept. Some of us are doing more email segmentation, others are doing display ad targeting and yet …

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In Analytics, Must Reads

tablet-in-store-300

January 26, 2014




Future of Retail Includes Digitalized Stores

The retail landscape of 2014 is more digital than ever before, and integrating store and online operations is a key focus for retailers as ecommerce capable solutions increasingly supplant traditional point-of-sale and mobile technologies.

According to a new study conducted by …

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In eCommerce, Must Reads

January 27, 2014




Here’s the Digital Birthday Card I Made for My Wife

On Saturday, my wife’s 45th birthday, I made her this digital birthday card. I posted it to Facebook, for all our friends to see, and I was amazed at the likes and the feedback it received.

So I felt that …

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In Blog

valentines-day-300

January 28, 2014




Personalization is Key to Snagging Valentine’s Day Shoppers

Maxymiser’s latest research study compares and contrasts the differing online shopping behavior and purchase activities of American men and women in the shopping process for Valentine’s Day.

According to Maxymiser’s research, the key to snagging the Valentine’s Day customer is …

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In Ecommerce, Marketing

2014-300

January 30, 2014




State of Retailing Online: Mobile Tops 2014 Priority List

Corresponding with the growing number of mobile users among shoppers, retailers overwhelmingly agree mobile must be the number one priority for their digital business in 2014. According to the 2014 Shop.org/Forrester Research Inc. (Nasdaq: FORR) State of Retailing Online survey, …

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In Ecommerce, Marketing

catalog-covers-300

July 1, 2013




MCM Outlook 2013: Catalogs Still Have Staying Power

Catalogs still have staying power in the direct-to-customer sector, according to results from the MCM Outlook 2013 survey. In fact, more than half of the respondents said their companies market products directly to consumers and businesses through a print catalog – and …

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In mcm-outlook

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September 20, 2013




Managing Inventory in an Ecommerce World

Managing inventory can be quite the head scratcher. An ineffective inventory strategy leads to slow moving inventory, an increase in picking errors, and missed sales opportunities. In this executive summary from Multichannel Merchant, you will learn the following ways to …

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In Ecommerce, executive summary

store-pickup-ship-home-300

October 6, 2013




Balancing Innovation and Execution in Holiday Retail

‘Tis the season to deliver a standout omnichannel experience for shoppers. And if you don’t, well, bah humbug on your sales figures – because consumers today demand a seamless online-offline shopping experience.

Smart retailers have been preparing for Holiday 2013 for …

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In Inventory, Omnichannel

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