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June 27, 2013




Brands Head to Social Media for #Equality

After the United States Supreme Court struck down Prop. 8 and DOMA this week, clearing the way for marriage equality, several brands took to social media sites such as Twitter, Facebook, and Instagram to show their support.

[View the story “Brands …

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In Blog, Cross Channel

Instagram and Facebook apps in Apple iTunes

June 26, 2013




What New FTC Rules Mean to Your Social Media Program and Brand Reputation

FREE ON-DEMAND WEBINAR

The FTC recently updated their disclosure guidelines. Is your program in compliance?

The FTC has drawn a big, red line clarifying what some marketers considered “debatable” in the past. If your agency and partners haven’t explained these …

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In Uncategorized

June 16, 2015




How to Align Ecommerce Strategy with Gamification Techniques

Gamification has long been part of the daily shopping experience. Leading brands like Nike, Coca-Cola and Perrier understand the effect that entertaining shopping experiences have on customers, as do e-commerce brands Amazon, Ebay, and Zappos.

Many companies employ game experiences …

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In Blog, Ecommerce

June 16, 2015




You Need to Change The Way You Think About Personalization

Customer communication management is changing fast with retailers rushing to take advantage of emerging technologies to meet consumers’ ever growing personalization expectations and their desire for conversational integrity with their favored brands. Marketing automation, campaign management, and customer relationship management …

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In Blog, Marketing

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June 16, 2015




How SoccerPro Wins Big at Omnichannel

With FIFA’s World Cup rapidly approaching, and all the revenue opportunities it represented, SoccerPro needed to upgrade its digital omnichannel commerce platform before the first game was played. They called on GoECart, a provider of complete omnichannel commerce software …

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In Ecommerce, Must Reads

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June 16, 2015




Personalizing the Customer Experience Across All Touchpoints

Making your customers feel important in all facets of the shopping experience is important. The best way to do that is to personalize the customer experience at every touch point throughout the shopper’s journey.
In this executive summary from Multichannel …

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In customer experience, executive summary

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August 16, 2014




4 Strategies to Boost SEO Rank Using Social Signals

Samir Palnitkar, President of ShopSocially, and Tim Ahlenius, Senior Digital Strategist at Americaneagle.com, presented a webinar in July showcasing strategies to boost SEO rank using social signals.

Palnitkar and Ahlenius said retailers can unlock the latent power of social …

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In Marketing, Must Reads

Social Media SCM- crop

June 11, 2013




Streamline the Supply Chain With Social Media

Social media has been used to improve various parts of the supply chain, according to an infographic by SupplyChainOpz.  The infographic illustrates 10 actions in four different categories including supply chain, event management, relationship management, supply chain collaboration and information technology.

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In Infographics, Operations & Fulfillment

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June 11, 2015




Sigma Beauty Drives Results Using User Generated Content

Exhibiting how a product will present itself in the real world was important and a challenge for beauty brand Sigma Beauty. The brand is primarily fueled by ecommerce with only one brick-and-mortar location and is heavily reliant on its influential …

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In Marketing, Must Reads

social-media

June 10, 2013




Making the Most of Social Media Engagement

When it comes to successfully creating a social media presence for your brand, consumer interaction is key. Unfortunately, as this infographic from Reach Local points out, not every fan or follower engages the same exact way. Check out the seven …

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In Contact Center, Cross Channel

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