November 14, 2009




In Social Media, Point-of-View Equals ROI

Marketers rushed into social media in 2009 like gunmen into banks, looking for fast cash and a quick way out. Typically, this resulted in a bad experience for all parties and a premature determination that this “social media thing” just doesn’…

More...

In News, Social Media

October 16, 2009




A Quick Social Media Usage Poll

(FB) How do you use social media for business? (Choose all that apply) To monitor what is being said about me or my company To promote products and services To engage in conversation To create new leads We are not …

More...

In Uncategorized

October 16, 2009




A Quick Social Media Poll

(LI) How do you use social media for business? (Choose all that apply) To monitor what is being said about me or my company To promote products and services To engage in conversation To create new leads We are not …

More...

In Uncategorized

October 9, 2009




Companies Banning Social Media At Work

Ken Crites, the director of consumer direct marketing for Green Mountain Coffee Roasters, has a serious at-work issue. He can’t access Facebook or Twitter at work.
But Crites isn’t trying to earn a blue ribbon in FarmVille or reach …

More...

In News, Social Media

October 6, 2009




Social Media is Swell, But Don’t Forget the Basics

Twitter, Facebook, YouTube, LinkedIn. There’s no doubt that social media marketing is all the rage – and everyone is either talking about doing it or already engaged in these social channels.
People want to know how to make social media …

More...

In Channel Integration, Ecommerce

September 23, 2009




Live From Shop.org: Social Media is More Than a Presence

Las Vegas–You’ve got a Facebook Page, you’re Twittering about your product line. But are you really doing anything with those social mediums? According to the annual Shop.org State of Retailing Online, you’re probably not.
Speaking Sept. 22 at the Shop….

More...

In Social Media

September 22, 2009




How Lehman’s Uses Social Media

You might think a 54-year-old cataloger that started out selling products to serve the local Amish community and others without electricity would be the last merchant to embrace social media. But Lehman’s not only has a blog, it’s …

More...

In Facebook Social Media Marketing

September 17, 2009




Retailers Rapidly Adopting Social Media

The penetration of social media tools within brand and retailer organizations is extremely high, given the length of time these tools have been around, according to a study released by e-commerce consultancy the e-tailing group and software provider PowerReviews.
Five …

More...

In multichannelmerchant.com/ecommerce/news, Social Media

August 25, 2009




How E-mail Marketing and Social Media Can Work Together

A shift has taken place in corporate marketing strategy. If your brand, company or organization is like many others, you’ve moved away from traditional marketing strategies and are now focusing on strengthening your online efforts.
Social media and e-mail …

More...

In Social Media

June 2, 2009




Social Media to Best Suit Your Brand

Social media marketing is here to stay, and, as we keep stressing, search and social have become one. As this important marketing channel continues to experience exponential growth and change, new opportunities surface daily.
So what’s the difference between …

More...

In Ecommerce

  1. 1
  2. ...
  3. 5
  4. 6
  5. 7
  6. 8
  7. 9
  8. 10
  9. 11
  10. ...
  11. 247