November 14, 2009
Marketers rushed into social media in 2009 like gunmen into banks, looking for fast cash and a quick way out. Typically, this resulted in a bad experience for all parties and a premature determination that this “social media thing” just doesn’…More...
October 9, 2009
Ken Crites, the director of consumer direct marketing for Green Mountain Coffee Roasters, has a serious at-work issue. He can’t access Facebook or Twitter at work.
But Crites isn’t trying to earn a blue ribbon in FarmVille or reach …
October 6, 2009
Twitter, Facebook, YouTube, LinkedIn. There’s no doubt that social media marketing is all the rage – and everyone is either talking about doing it or already engaged in these social channels.
People want to know how to make social media …
September 23, 2009
Las Vegas–You’ve got a Facebook Page, you’re Twittering about your product line. But are you really doing anything with those social mediums? According to the annual Shop.org State of Retailing Online, you’re probably not.
Speaking Sept. 22 at the Shop….
In Social Media
September 22, 2009
You might think a 54-year-old cataloger that started out selling products to serve the local Amish community and others without electricity would be the last merchant to embrace social media. But Lehman’s not only has a blog, it’s …More...
September 17, 2009
The penetration of social media tools within brand and retailer organizations is extremely high, given the length of time these tools have been around, according to a study released by e-commerce consultancy the e-tailing group and software provider PowerReviews.
August 25, 2009
A shift has taken place in corporate marketing strategy. If your brand, company or organization is like many others, you’ve moved away from traditional marketing strategies and are now focusing on strengthening your online efforts.
Social media and e-mail …
In Social Media
June 2, 2009
Social media marketing is here to stay, and, as we keep stressing, search and social have become one. As this important marketing channel continues to experience exponential growth and change, new opportunities surface daily.
So what’s the difference between …