Hitler-Tea-Pot-JCP-300-cropped

June 10, 2013




Preparing for Social Media Mishaps

No matter how prepared your company is when engaging with customers through social media sites there is bound to be a public misstep. It can be a criticism from an unhappy customer or an error made by your social media …

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In Amazon, Channel Integration

Social-Annex---Login-Infographic-cropped

June 5, 2013




Why Social Media Logins Matter to Retailers

Retailers are embracing social media like never before. Not only can it increase brand engagement but it can also open up your products and your company to a much larger audience. A new trend that is building steam throughout the …

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In Cross Channel, Ecommerce

email-screen-digital-2500-300dpi

April 24, 2015




Spring Cleaning Can Bring New Life to your Email Marketing

Spring is a delightful time of year. Everything starts to bloom and the sun comes out to warm us up. Unfortunately, when the sun shines in your home or car or office, it also illuminates all the clutter and dust …

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In Blog, Email

Alibaba, alibaba group, Tmall, Taobao, online marketplace, google, Walmart, Walmart.com, Jack Ma, supply chain, omnichannel, omnichannel fulfillment

April 22, 2015




Alibaba Launches Enhanced Mobile Tool in China

Alibaba’s mobile Taobao announced an enhanced version of its mobile merchant tool called “Micro Store,” to adhere to the rapid growth of mcommerce in China, according to a press release.

Micro Store will offer several user-friendly features, enabling Taobao …

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In Global, Must Reads

social-infographic-loyalty-300

May 29, 2013




Gain Brand Loyalty through Social Media

The amount of people connecting through all the social media sites across the world is astounding. Imagine if you can introduce your brand to just some of the 1.1 billion users on Facebook, 500 million users on Twitter, or the 225 million people …

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In Cross Channel, Ecommerce

lilly-pulitzer-target-924x462

April 20, 2015




Target Website Overwhelmed by Lilly Pulitzer Launch

It’s hard to believe (or maybe not) that one brand launching in Target could cause such a commotion.  Well that was the case this past weekend when luxury apparel retailer Lilly Pulitzer launched its products on Target.com and …

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In Blog, News

facebook-mobile

May 22, 2013




Social Media Declining for Online Purchases

New Monetate Ecommerce Quarterly (EQ1 2013) Reveals Social Media Lags as Ecommerce Traffic Source; Tablets Beat Smartphones in Device Share (via PR Newswire)
Findings spotlight the growing imperative brands have to create contextual experiences across devices and channels. PHILADELPHIA, May 22, 2013 /PRNewswire/ …

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In Cross Channel, Ecommerce

contact-center

May 22, 2013




Social Media Use Expected to Rise in Contact Centers

While a focus on social media initiatives seems to be lacking in most contact centers as of late, a new Deloitte study has found that the use of social media is expected to rise within the next 24 months.

The Deloitte …

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In Contact Center, Contact Center Resources

Customer Service, customer service reps, social media, Twitter, Facebook, retail, Forrester, Conversocial, contact center, contact center agents

June 30, 2014




The Three Stages of Social Customer Service

How mature is your social customer service operation?

A recent study by Forrester Consulting, commissioned by Conversocial, identified three stages of social customer service maturity.

Forrester found that companies using dedicated social customer service tools owned by the contact center – …

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In CRM, Customer Relationship Management

FB-and-Twitter

May 9, 2013




Using Social Media as a Customer Service Tool

Shoppers are becoming more and more engaged with brands through social media. While they may not interact with most brands on a daily basis, consumers have no problem voicing their concern or praise to a brand on sites like Facebook, …

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In Contact Center, Cross Channel

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