January 8, 2013




Catalogs Influenced Holiday Shopping Behavior More than Social Media

Baynote today revealed the results from its 3nd Annual Holiday Online Shopping Survey. The study, conducted in partnership with the e-tailing group, surveyed 1,000 U.S. online holiday shoppers between Nov. 24 and Dec. 5 in order to gain insight into consumer behavior …

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In Catalog, Mobile Commerce

christmas-holiday-mouse-gifts-santa-hat-300

January 6, 2015




Mobile Accounts for 45% of Holiday Ecommerce Traffic

The holiday shopping season saw strong online and mobile sales.   Online sales were up 13.9% over the same period in 2013 and mobile traffic accounted for 45% of all online traffic for the holiday season, an increase of 25.5% year-over-year.

Mobile sales accounted for 22.6% …

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In Ecommerce, Holiday 2014

avenue

January 6, 2015




Avenue Gets 28.48% Sales Conversion Rate with Referral Marketing

Customer referrals for Avenue, a fashion leader for plus size clothing, are converting its ecommerce site into a word-of-mouth powerhouse. Referral traffic originating from these referrals is of high quality and converting at a rate as high as 28.48%.

Avenue has …

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In News, PR Newswire

mayhemsale-screenshot-300

January 2, 2015




Who Won the Sugar Bowl? Allstate’s Mayhem Sale

[caption id="attachment_59490" align="alignright" width="300"] Mayhem Sale (click to enlarge)[/caption]

We interrupt the Ohio State-Bama college football playoff game to bring you Mayhem Sale, pop-up ecommerce at its finest. Items sold right out of Matt and Shannon’s home… …

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In Blog, Must Reads

2015

December 31, 2014




In 2015, Technology Catches Up with Cross-channel Marketing

For years, marketers have had two goals. They wanted to truly be able to engage with customers uniquely, based on both their interests and their value to our retail brand. They have also wanted to manage that conversation across every …

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In Blog, marketing

December 10, 2012




How to Create a B2B Social Media Sales Strategy that Actually Works

It’s easy to fall into three traps when setting out to create a social media sales strategy for a B2B professional services firm—or for any B2B marketer.
Here are three key takeaways from this blog posts …

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In B2B, Email

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