October 2, 2012
Click here to enlarge This infographic is brought to you by ExactTarget, a leader in
social media marketing.
February 9, 2010
Google has done it again. It’s jerked its search vehicle in yet another direction—and by doing so, have changed the marketing landscape once more. As a result, it’s now critical for businesses to truly evaluate their social media …More...
January 13, 2010
November 14, 2009
Marketers rushed into social media in 2009 like gunmen into banks, looking for fast cash and a quick way out. Typically, this resulted in a bad experience for all parties and a premature determination that this “social media thing” just doesn’…More...
October 9, 2009
Ken Crites, the director of consumer direct marketing for Green Mountain Coffee Roasters, has a serious at-work issue. He can’t access Facebook or Twitter at work.
But Crites isn’t trying to earn a blue ribbon in FarmVille or reach …
October 6, 2009
Twitter, Facebook, YouTube, LinkedIn. There’s no doubt that social media marketing is all the rage – and everyone is either talking about doing it or already engaged in these social channels.
People want to know how to make social media …
September 23, 2009
Las Vegas–You’ve got a Facebook Page, you’re Twittering about your product line. But are you really doing anything with those social mediums? According to the annual Shop.org State of Retailing Online, you’re probably not.
Speaking Sept. 22 at the Shop….
In Social Media
September 22, 2009
You might think a 54-year-old cataloger that started out selling products to serve the local Amish community and others without electricity would be the last merchant to embrace social media. But Lehman’s not only has a blog, it’s …More...