global ecommerce

March 2, 2016




Q&A: The Rising Opportunity of Cross-Border Ecommerce

There’s a whole world of ecommerce shoppers, but U.S.-based merchants say they are not ready to embrace the cross-border shopper. According to Multichannel Merchant’s MCM Outlook 2016 survey, just 41.9% or respondents said their ecommerce sites are set up for …

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In cross-border, Global

social-media-icons-ipad-300

January 7, 2014




How to Calculate the ROI On Your Social Media Marketing

With most marketers and merchants having social media objectives, yet not quantifying results, there needs to be a relatively easy way to report on social media marketing.

The following is not only about reporting on social media-generated awareness, engagement, sales …

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In Marketing, Must Reads

fedex-coal-300

December 26, 2013




FedEx Facebook Posts Prompt Social Media Firestorm

Consumers are lashing out on Facebook at UPS and FedEx because Christmas gifts that were guaranteed to be under the tree did not arrive on time.

UPS’s Facebook posts are protected and cannot be embedded. However, FedEx has not chosen …

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In Blog, Holiday 2013

the-week-that-was-300

February 25, 2016




Week in Review: UPS Invests in Deliv to Learn About Same-Day Market

UPS took a big step this week by leading a $28 million investment round in same-day startup Deliv, with the stated purpose of learning the intricacies of its business model, especially how it has succeeded in the retail space.

While some …

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In Data & Analytics, Ecommerce

ThirstieLogo

February 22, 2016




Thirstie Adopts Content-to-Commerce Strategy

In an effort to stand out, rethink, grow and maintain its customer base, Thirstie, an alcohol-on-demand delivery service had to adopt the “content-to-commerce” strategy using its digital magazine “The Craft” to engage users and keep them coming back.

“The Craft” …

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In Catalog, Engagement

showrooming-1-300

December 16, 2013




New Report Reveals Insights into Showrooming, Mobile Technology and Social Media

The act of showrooming is seeing a growth that cuts across a variety of demographic segments, according to the Holidays Retail Trends study by CFI Group.  This is due in part to mobile technology, and practiced by a majority of …

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In Ecommerce, Mobile

the-week-that-was-300

February 19, 2016




Week in Review: Ecommerce Sales Outpaced Store Growth

Ecommerce sales grew 15.8% in 2015, which far outpaced the growth of sales at bricks-and-mortar stores, according to Multichannel Merchant’s MCM Outlook 2016 survey.

According to the MCM Outlook 2016 results, bricks-and-mortar store sales grew just 4% in 2015.

MCM Outlook 2016 also revealed that the …

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In News, PR Newswire

usability

February 16, 2016




It’s Not All About Mobile, It’s About Customer Experience

There’s no doubt that mobile lived up to its promise this holiday season. But if mobile is your only focus, you might be missing the point.

The story is plastered everywhere: Mobile is driving more and more revenue for online …

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In Blog, customer experience

social-media-icons-ipad-300

November 18, 2013




Which Social Media Networks are Your Shoppers On?

Did you know that 67% of brand followers on Twitter will end up buying that brand? This infographic from SocialAnnex will show you how your business can utilize social networks to reach and engage new customers.
[Click the infographic to enlarge]

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In Infographics, Marketing

the-week-that-was-300

February 11, 2016




Week in Review: Amazon Looks to Go Global with Logistics Operations

Amazon has taken another step in its march toward world dominance, as Bloomberg has reported that the company plans to create a global shipping and logistics operation. Code named “dragon boat,” and unofficially Global Supply Chain by Amazon, the network …

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In Data & Analytics, Ecommerce

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