Branding, ecommerce branding, ecommerce, Patagonia, brand audit

March 30, 2016




The Importance of Brand Ambassadors in the Digital Age

For decades, commerce was uniform. People shopped in stores and marketplaces. Sure, catalogue shopping had a loyal following, but it was dwarfed by the number of people electing to shop in stores. The in-store shopping experience was social in the …

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In Blog, Engagement

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January 30, 2014




10 Ways to Quickly Address Consumer Complaints on Social Media

With millions of Americans logging on to social media sites like Facebook and Twitter multiple times a day, it has not only become one of the most popular ways to keep tabs on friends, but also a place to gripe …

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In Contact Center, Customer Service

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April 23, 2015




Mobile and Social as Key Ecommerce Drivers?

Due to the shift in customers’ online shopping behaviors, successful retailers are employing certain tactics to meet – and make the most of – the shift consumers’ needs. Let’s explore five top trends, including social selling, the death of Black Friday, …

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In Blog, Ecommerce

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March 24, 2016




Week in Review: Rolling Out the Red Carpet in Cincinnati

The red carpet will be rolling out in Cincinnati on April 14. That’s when Multichannel Merchant will announce the winners of its annual Excellence in Customer Experience Awards its 2016 Operations Summit.

The awards, based on data from eBay Enterprise + Innotrac’s …

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In Data & Analytics, Ecommerce

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March 21, 2016




Sifting Through Payment Solution Overload

The payments industry is extremely dynamic with new payment methods and solutions constantly popping up at different locations worldwide. Aside from the uncertainty regarding the longevity of these payment solutions, there is also the question of regional preferences. A solution …

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In Blog, Ecommerce

social-media-icons-ipad-300

January 7, 2014




How to Calculate the ROI On Your Social Media Marketing

With most marketers and merchants having social media objectives, yet not quantifying results, there needs to be a relatively easy way to report on social media marketing.

The following is not only about reporting on social media-generated awareness, engagement, sales …

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In Marketing, Must Reads

Instagram and Facebook apps in Apple iTunes

March 17, 2016




Using Instagram for (Brand) Fun and Profit

Let me start off by saying I am an avid Instagram user. I am also from the millennial generation, so it is no wonder that this is the case. And Instagram isn’t the only social media platform I use; …

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In Blog, Marketing

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December 26, 2013




FedEx Facebook Posts Prompt Social Media Firestorm

Consumers are lashing out on Facebook at UPS and FedEx because Christmas gifts that were guaranteed to be under the tree did not arrive on time.

UPS’s Facebook posts are protected and cannot be embedded. However, FedEx has not chosen …

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In Blog, Holiday 2013

USPS, U.S. Postal Service, ecommerce, ecommerce returns, returns, shipping strategy, omnichannel, omnichannel best practices, free shipping, Amazon, Amazon Prime, Priority Mail, free two-day shipping, return labels, return shipping labels

March 15, 2016




5 Solutions to Boost Ecommerce Revenue and Customer Engagement

Ever wonder if you were really getting the most out of your ecommerce site? If you have the sneaking suspicion that you aren’t, you’re probably right.

Now the question is: What to do about it?

One statistic goes …

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In Blog, customer experience

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December 16, 2013




New Report Reveals Insights into Showrooming, Mobile Technology and Social Media

The act of showrooming is seeing a growth that cuts across a variety of demographic segments, according to the Holidays Retail Trends study by CFI Group.  This is due in part to mobile technology, and practiced by a majority of …

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In Ecommerce, Mobile

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