March 24, 2009




Use E-mail to Monetize Social Media Strategies

Often when a communications channel begins to mature, pundits start proclaiming its demise.
When I entered the e-mail marketing space in 1997, I tried to convince many a marketer that print would soon be replaced by e-mail. More than a decade …

More...

In Channel Integration, Ecommerce

March 10, 2009




Social Media and Search

The search marketing industry is changing, says Lisa Wehr, founder of digital marketing firm Oneupweb, namely because most of the major search engines are indexing social media sites. What does that mean to you? I-merchant’s Tim Parry caught up …

More...

In Channel Integration, Ecommerce

January 13, 2009




How to Benefit from Social Media

Savvy multichannel merchants use social media to connect with consumers. They know that one of the best ways to build a community is to create a dialog with customers—and to allow customers to create a dialog with each other.

More...

In Channel Integration, Ecommerce

November 18, 2008




Social Media Marketing: A Warning Sign of Starbucks Trouble?

The high-flying coffee chain Starbucks has taken quite a tumble in 2008, thanks to the declining economy and growing competition from fast food giant McDonald’s. Many saw the coffee king’s recent downfall coming, with social media marketing acting as …

More...

In Ecommerce

February 9, 2010




How Real-Time Search is Changing Social Media

Google has done it again. It’s jerked its search vehicle in yet another direction—and by doing so, have changed the marketing landscape once more. As a result, it’s now critical for businesses to truly evaluate their social media …

More...

In Twitter Social Media Marketing

January 13, 2010




Five Social Media Guidelines to Adhere to in 2010

It’s no longer a question of whether or not your brand should go social—it’s an expectation these days. In fact, according to the Cone Study, a staggering 93% of social media users expect companies to have a social …

More...

In Social Media

November 14, 2009




In Social Media, Point-of-View Equals ROI

Marketers rushed into social media in 2009 like gunmen into banks, looking for fast cash and a quick way out. Typically, this resulted in a bad experience for all parties and a premature determination that this “social media thing” just doesn’…

More...

In News, Social Media

October 16, 2009




A Quick Social Media Usage Poll

(FB) How do you use social media for business? (Choose all that apply) To monitor what is being said about me or my company To promote products and services To engage in conversation To create new leads We are not …

More...

In Uncategorized

October 16, 2009




A Quick Social Media Poll

(LI) How do you use social media for business? (Choose all that apply) To monitor what is being said about me or my company To promote products and services To engage in conversation To create new leads We are not …

More...

In Uncategorized

October 9, 2009




Companies Banning Social Media At Work

Ken Crites, the director of consumer direct marketing for Green Mountain Coffee Roasters, has a serious at-work issue. He can’t access Facebook or Twitter at work.
But Crites isn’t trying to earn a blue ribbon in FarmVille or reach …

More...

In News, Social Media

  1. 1
  2. ...
  3. 5
  4. 6
  5. 7
  6. 8
  7. 9
  8. 10
  9. 11
  10. ...
  11. 249