O+F Advisor 3/4/20

| David Hurwitz

Multichannel Merchant Operations & Fulfillment Strategies & Tactics week of 3/4/2020 Your Input Matters: Take Our MCM Outlook Survey 2020 What major trends are driving rapid changes in ecommerce and … Continue Reading →

MCM Ecommerce & Marketing 3/3/20

| David Hurwitz

Multichannel Merchant STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT week of 3/3/2020 Fifth Wall’s $100M Fund Helps Ecommerce Brands Add Stores Calling out Amazon for destroying brand differentiation … Continue Reading →

Amazon Drives 115% Rise in Ecommerce Ad Spend During Q3

| Douglas P. Clement

Spending on ecommerce ads rose 115% in the third quarter compared to last year, and was up 51% over Q2, driven largely by Amazon, a seasonal surge for Prime Day and a strong back-to-school season. A new Q3 report from Marin Software also showed that mobile continues its dominance.

MCM Ecommerce & Marketing 11/12/19

| David Hurwitz

Multichannel Merchant STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT week of 11/12/2019 The 7 Deadly Sins of Customer Acquisition Brand marketing is a battlefield. You’re multitasking around the … Continue Reading →

Retailers Offer Immersive, Digital Toy Buying Experiences for the Holidays

| Daniela Forte

Children are making their holiday toy lists, and this year it goes beyond the traditional buying experience. Major retailers like Target, Walmart and Disney are reimagining ways to showcase popular toys and provide a more interactive experience than stores of the past, and Toys R Us is looking for an experiential comeback.

Secret Handshakes Lead to Emotional Loyalty, Stronger Brand Connections

| Wade Sugiyama

In the world of branding, a secret handshake represents any form of ritual, from your personal Starbucks order to the DoubleTree Hotel cookie. They’ve been a deeply rooted element of human behavior and emotional loyalty for a very long time, and can increase your perceived value and create a deeper emotional connection to your brand.

Subscription Services Will Make Up 75% of DTC Brands by 2023

| Daniela Forte

By 2023, 75% of organizations selling DTC will offer subscription services, with global subscription commerce accounting for 18% of the market. Here is a look at how the subscription services economy is changing the face of retail.

O+F Advisor 9/4/19

| David Hurwitz

Multichannel Merchant Operations & Fulfillment Strategies & Tactics week of 9/4/2019 Omnichannel Merchants Shift Closer to the Customer As consumer behavior shifts and omnichannel retailing grows, retailers are getting closer … Continue Reading →

Target First to Expand Curbside Pickup to All 50 States

| Mike O'Brien

Target has now expanded its Drive Up curbside pickup service to about 1,750 stores in all 50 states, a first in retail, two years after its launch as an insourced offering when a pilot failed with an outside provider. Just weeks ago,Target announced an expansion of the service to 1,500 stores in time for the busy back-to-school season.