Setting Marketing Benchmarks in Emerging Channels

| Josephine Wong

As the media landscape evolves and new marketing formats enter the fray, tried-and-true methods of benchmarking may not be as reliable. No matter which new path you’re about to tread, deciding which marketing benchmarks to use and how best to measure them will be instrumental in ensuring successful campaigns.

Gap Inc. Exits Retail Media to Focus on Other B2B Areas

| Mike O'Brien

A year after its launch, Gap Inc. has decided to exit its retail media and advertising business, in order to focus more time and investment on its B2B logistics services and custom apparel, as it faced competition from major retailers whose media networks held more appeal for brands.