customer-satisfaction-300

September 16, 2014




5 Ways Retailers can Add Value to their Customers

Since the beginning of the global recession, retailers have increasingly relied on discounting to drive sales and encourage money-conscious shoppers to browse and make purchases in-store and online. While discounting can be a very effective tactic for shifting stock, it …

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In Ecommerce, Marketing

millennials-hipsters-300

September 11, 2014




Why Millennials Aren’t Loyal to Your Retail Brand

Some Fortune 500 companies are waking up to discover that millennials no longer care for their products. And unfortunately, some companies have also misdiagnosed why they are alienating this demographic.

Millennials are not averse to brand loyalty, as some executives have …

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In Branding, Campaign

omnichannel-strategy-300

September 9, 2014




Focus on the Ecommerce User Experience

Back before the web, when customers were required to actually travel to a physical location in order to complete a purchase, retailers could craft an in-person sales experience, one that merchandised the store with the newest products and biggest sales.

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In Ecommerce, Must Reads

TwitterBuyButton

September 9, 2014




Retail Experts Skeptical about Twitter’s Buy Button

Twitter announced Monday that it is testing a Buy button, which allows tweeters to buy merchandise from retailers via Twitter, without leaving the social media platform. But retail experts who recently spoke with Multichannel Merchant say they are skeptical about …

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In Ecommerce, Mobile

chicos-fas-300

September 10, 2014




Chico’s FAS Teams Up with Borderfree

Omnichannel specialty retailer Chico’s FAS has partnered with Borderfree to expand its ecommerce capabilities globally. Through this partnership, Chico’s FAS will now be able to transact with shoppers in over 100 countries and territories worldwide in more than 60 global currencies.

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In Ecommerce, Global

online-money-300

September 11, 2014




How are You Adapting to a Shifting Customer Landscape?

Today, the “shifting customer landscape” isn’t theory – it’s the reality merchants face on a daily basis. Free shipping, guaranteed on-time delivery and omnichannel services are all expected – yet not all merchants are delivering – or can even focus– on …

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In Ecommerce, mcm-outlook

catalog-covers-300

August 5, 2013




Proposed Legislation Could Keep Seniors from Catalog Shopping

[caption id="attachment_30597" align="alignleft" width="300"] Outgoing mail at my parent’s house.[/caption]When my mother was alive, she would not let my father buy shirts from Haband. And Mom had every excuse in the book as to why he …

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In Blog

amazon-fire-phone

September 8, 2014




Is Amazon Attacking Apple on Eve of iPhone 6 Event?

Is Amazon taking on Apple on the eve of the iPhone 6 launch?

Amazon announced this morning that it has dropped the price of its Amazon Fire Phone to 99 cents with a two-year contract. On top of that, customers purchasing an …

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In Blog

global-shipping-300

September 4, 2014




Determining the Right Global Fulfillment Strategy

Fulfilling a product internationally is not an easy task; luckily there are ways to do it effectively if you are thinking of going the global route with your business.

Trey Dean, senior manager of ecommerce fulfillment and customer care for …

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In Fulfillment, Global

November 17, 2011




Opinion: Amazon Stands To Win Big From Marketplace Fairness Act

Since the Marketplace Fairness Act was unveiled – which would create a constitutional framework for collecting sales tax online – I have received countless emails speaking to the “fairness” of the bill and how it would “level the playing field” for ecommerce …

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In Ecommerce

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