omnichannel-strategy-300

September 9, 2014




Focus on the Ecommerce User Experience

Back before the web, when customers were required to actually travel to a physical location in order to complete a purchase, retailers could craft an in-person sales experience, one that merchandised the store with the newest products and biggest sales.

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In Ecommerce, Must Reads

Inventory, inventory tracking, inventory management, retail, drop shipping, drop ship, consignment, back ordering

February 21, 2014




The Key to Omnichannel Success: A Strong Logistics Strategy

There are a lot of factors that determine success in the omnichannel marketplace. But retailers are discovering that their logistics and fulfillment operations are consuming a larger share of the oxygen in omnichannel conversations than ever before.

According to a …

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In Inventory, Must Reads

petsmart300

September 8, 2014




PetSmart Acquires Pet360

PetSmart announced last week that it is planning to acquire ecommerce pet retailer Pet360. The transaction is expected to be complete this month.

“Although online sales are still a relatively small part of the pet products industry, we expect them …

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In News

Batteries Plus

September 8, 2014




Batteries Plus Expands Business Overseas with Acquisition

Batteries Plus LLC announced today that it has acquired privately held LED Hut Ltd., a provider of light emitting diode products, including bulbs and light fixtures, to customers throughout Europe.

The acquisition of LED Hut Ltd. is the company’s …

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In Executive, Global

nicole-miller-vip-300

February 19, 2014




How Nicole Miller Built its Omnichannel Strategy

Nicole Miller is an early adopter of the omnichannel marketing approach. Thus far, it is reaping the benefits of this strategy, merging data from both ecommerce and in-store environments to provide a formidable marketing strategy aimed at boosting sales, all …

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In Omnichannel, tip-sheet

Header_300x200

February 19, 2014




Optimize Omnichannel Engagement with Actionable Consumer Insights

Is your company one of the many that are scrambling to create an omnichannel strategy? Are you constantly faced with the dilemma of how you will support that strategy with actionable tactics?  Don’t worry, you are not alone.  In …

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In Blog, Must Reads

February 18, 2014




Marketers Report on Omnichannel Strategies

Marketers are very aware of the tremendous potential in omnichannel marketing. They’re eager to personalize and synchronize customer experiences fully, across multiple touch points, to increase sales. This whitepaper will help you understand:

How linking to consumer identifiers lets …

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In Whitepaper

February 18, 2014




Leveraging Data-Driven Consumer Insights to Optimize Omnichannel Engagement

There are revolutions happening in the way companies capture and analyze customer and prospect data. Multichannel Merchant and Neustar have developed a unique and timely study on how leading companies are leveraging customer data and predictive analytics technology to implement …

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In Whitepaper

segmenting-target-300

August 26, 2014




Decluttering the marketing channels with personalization

With consumers dictating how, when and where they engage with retailers, marketers have less control over brand communication than ever before, making personalization key to delivering the most effective customer experiences at every touch point. Amazon has been a leader …

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In Channel Integration, Marketing

beacon-300

August 26, 2014




Brick and Mortar Retailers Capitalize on Beacon Opportunity

In today’s retail landscape, if you’re still managing channels in silos, you’re at a serious disadvantage. Whether your customers are shopping on their smartphones, tablets, PCs, or in-store, the ability to transfer from one channel to another …

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In Cross Channel, Marketing

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