Branding, ecommerce branding, ecommerce, Patagonia, brand audit

July 6, 2015

5 Tips for Rethinking Your Brand Identity

With new, innovative brands hitting the ecommerce market, you may be thinking about how your business can stay ahead of existing and emerging competition. Nothing will cut through the market clutter better than a strong brand identity that your customers …


In Blog, Branding

Social Media SCM- crop

June 11, 2013

Streamline the Supply Chain With Social Media

Social media has been used to improve various parts of the supply chain, according to an infographic by SupplyChainOpz.  The infographic illustrates 10 actions in four different categories including supply chain, event management, relationship management, supply chain collaboration and information technology.


In Infographics, Operations & Fulfillment


June 10, 2013

Making the Most of Social Media Engagement

When it comes to successfully creating a social media presence for your brand, consumer interaction is key. Unfortunately, as this infographic from Reach Local points out, not every fan or follower engages the same exact way. Check out the seven …


In Contact Center, Cross Channel


June 10, 2013

Preparing for Social Media Mishaps

No matter how prepared your company is when engaging with customers through social media sites there is bound to be a public misstep. It can be a criticism from an unhappy customer or an error made by your social media …


In Amazon, Channel Integration


June 5, 2013

Why Social Media Logins Matter to Retailers

Retailers are embracing social media like never before. Not only can it increase brand engagement but it can also open up your products and your company to a much larger audience. A new trend that is building steam throughout the …


In Cross Channel, Ecommerce


August 16, 2014

4 Strategies to Boost SEO Rank Using Social Signals

Samir Palnitkar, President of ShopSocially, and Tim Ahlenius, Senior Digital Strategist at, presented a webinar in July showcasing strategies to boost SEO rank using social signals.

Palnitkar and Ahlenius said retailers can unlock the latent power of social …


In Marketing, Must Reads


May 29, 2013

Gain Brand Loyalty through Social Media

The amount of people connecting through all the social media sites across the world is astounding. Imagine if you can introduce your brand to just some of the 1.1 billion users on Facebook, 500 million users on Twitter, or the 225 million people …


In Cross Channel, Ecommerce


May 22, 2013

Social Media Declining for Online Purchases

New Monetate Ecommerce Quarterly (EQ1 2013) Reveals Social Media Lags as Ecommerce Traffic Source; Tablets Beat Smartphones in Device Share (via PR Newswire)
Findings spotlight the growing imperative brands have to create contextual experiences across devices and channels. PHILADELPHIA, May 22, 2013 /PRNewswire/ …


In Cross Channel, Ecommerce


May 22, 2013

Social Media Use Expected to Rise in Contact Centers

While a focus on social media initiatives seems to be lacking in most contact centers as of late, a new Deloitte study has found that the use of social media is expected to rise within the next 24 months.

The Deloitte …


In Contact Center, Contact Center Resources


June 26, 2015

Week in Review: Confederate Flags Pulled After Sales Spikes

The Confederate flag was in the news this week… a lot…

The controversy surrounding the Confederate flag spilled to ecommerce sites and shopping carts, as retailers scrambled to stop sales of the Confederate flag this week.

The bans have come …


In Ecommerce, Executive

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