b2b-stock-photo

August 14, 2013




B2B Social Media is Not Dead

Contrary to popular belief, social media in the business-to-business community is not dead.  In fact, to many B2Bers, social media is an excellent tool used for gaining brand awareness, customer acquisition, lead generation, customer loyalty/retention, and thought leadership.

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In B2B, Ecommerce

the-north-face-300

December 14, 2015




The North Face, IBM and Fluid Launch New Interactive Shopping Experience using AI

SAN FRANCISCO, Dec. 14, 2015 /PRNewswire/ – The North Face, the world’s premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment and footwear, announced today the launch of a new interactive online shopping experience powered by IBM’s Watson. In keeping …

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In Ecommerce, News

ecommerce, global ecommerce, global payments, global fulfillment, global ecommerce website, ecommerce fulfillment, landed costs, fully landed costs, retail, cross-border ecommerce

December 15, 2014




How to Capitalize on the Right SEO and Social Strategies Globally

Deciding which search engines are the most important for brand visibility is an important step in your international online strategy. You then need to understand how each of these search engines differs from what you are accustomed to.

Russia and …

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In Blog, Global

retail logistics, supply chain optimization, retail supply chain

December 10, 2015




Report Identifies Digital Disruption in Global Post and Parcel Industry

Digital disruption is affecting nearly every aspect of the global post and parcel industry, from transforming the customer experience and the upheaval of last-mile delivery services to recruiting and retaining digitally savvy teams and leveraging the intelligence from analytics, according …

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In Delivery, Global

July 29, 2013




Readiness Checklist for Social Media Analytics

The connection between social networks and purchasing behavior is becoming increasingly strong. Reports continue to show that social media engagement drives both online and in-store sales, making it more important than ever for retailers to derive actionable insight from social …

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In Analytics, Marketing

build-ecommerce-site-300

December 9, 2015




Top 3 Ecommerce Predictions for 2016

As 2016 draws closer, we can’t help but think about what 2016 has in store. You may want to finally commit to joining a gym or starting that elusive diet. Maybe you’re resolving to spend more time with family and …

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In Blog, Ecommerce

customer-satisfaction-300

December 8, 2015




The Current State of Consumer-Generated Content

When was the last time you sought out someone’s opinion, either in-person or online, before making a purchase? A week? A day? Maybe even this morning?

Seeking out the opinions of like-minded consumers has become so commonplace that we …

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In Blog, Marketing

the-week-that-was-300

December 4, 2015




Week in Review: Cyber Weekend Hits On All Cylinders

With Cyber Weekend 2015 officially in the books, ecommerce merchants should be encouraged with the results as a harbinger of the rest of the holiday shopping season, as more consumers grow comfortable with the practice and see it as an assumed …

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In Data & Analytics, Ecommerce

ken-burke-300

December 2, 2015




MarketLive’s Ken Burke Talks Cyber Weekend 2015 Trends

While the retail industry overall reports from comScore, ShopperTrak and National Retail Federation report tepid holiday sales results so far, MarketLive is reporting across-the-board double-digit increases in online traffic, conversion and revenues within its customer base.

In this video, MarketLive …

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In Ecommerce, Videos

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