September 17, 2009




Retailers Rapidly Adopting Social Media

The penetration of social media tools within brand and retailer organizations is extremely high, given the length of time these tools have been around, according to a study released by e-commerce consultancy the e-tailing group and software provider PowerReviews.
Five …

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In multichannelmerchant.com/ecommerce/news, Social Media

August 25, 2009




How E-mail Marketing and Social Media Can Work Together

A shift has taken place in corporate marketing strategy. If your brand, company or organization is like many others, you’ve moved away from traditional marketing strategies and are now focusing on strengthening your online efforts.
Social media and e-mail …

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In Social Media

June 2, 2009




Social Media to Best Suit Your Brand

Social media marketing is here to stay, and, as we keep stressing, search and social have become one. As this important marketing channel continues to experience exponential growth and change, new opportunities surface daily.
So what’s the difference between …

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In Ecommerce

June 1, 2009




Social Climbing: Niche Marketers are Finding New Customers Thanks to Social Media

Social media is hot, for both consumers and businesses. Just about everybody seems to be on Facebook, twittering and blogging, or following blogs.
Is anybody generating more sales as a result of social media activity? Not really. But several merchants …

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In Catalog, Data & Analytics

June 1, 2009




Powell’s Shares Some Social Media Strategies

Like many merchants Powell’s is still learning what works and what doesn’t when it comes to social media. The online bookstore took a stab at using the social networks for customer acquisition this Valentine’s week: It posted a …

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In Ecommerce

May 27, 2009




Social Media for Service?

Many online merchants are using social media networks to build their brand, find new customers, and to a lesser extent, sell goods. But can you social media for customer service?
You can if you know where your customers are—and …

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In Uncategorized

May 4, 2009




Five Steps for Social Media Success

So you followed all of the rules and established your brand presence on all of the biggest social media networks—bravo! But where do you go from here?
Keeping up with your brand’s social media efforts can be a …

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In Ecommerce

June 1, 2012




Publisher’s Note: The Social Media Honeymoon Is Over

Mark Zuckerberg’s personal honeymoon is just beginning, but the romantic ride (historically granted to game-changing marketing ideas) for Facebook and other social media is coming to an end. Our Ecommerce survey results confirm that social media is rapidly growing …

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In Analytics, Social Media

April 8, 2009




Choosing the Right Social Media Networks

More than 30 million baby boomers now connect on LinkedIn, and even more are on Twitter. And it doesn’t stop there. According to recent data from Inside Facebook, the number of U.S. Facebook users over age 35 doubled in 60 days–…

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In Uncategorized

April 7, 2009




Choosing the Right Social Media Networks

More than 30 million baby boomers now connect on LinkedIn, and even more are on Twitter. And it doesn’t stop there. According to recent data from Inside Facebook, the number of U.S. Facebook users over age 35 doubled in 60 days–…

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In Ecommerce

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