March 9, 2016




How Talbots Reclaimed Its Brand DNA

Talbots is making great strides to become a cult brand for women between the ages of 45 to 65 years old and right now it is focusing on reclaiming its brand DNA and sense of style.

Deb Cavanagh, Senior Vice President of …

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In Catalog, Marketing

March 9, 2016




How Boden Puts the Customer First

Listening to the customer is an important goal for fashion retailer Boden.  The brand has put extensive time and energy in making sure the customer is at the forefront of everything they do through the constant changes that are occurring …

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In Catalog, Marketing

omnichannel-shopping-300

March 8, 2016




3 Predictions on How Omnichannel Will Be Omnipotent in 2016

It’s already happening. Gone are the days of fighting for parking spots near the mall food court and pushing rattling shopping carts through aisle after aisle. Omnichannel is allowing consumers to shop from the comfort of their living room …

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In Blog, Ecommerce

the-week-that-was-300

March 4, 2016




Week in Review: Wayfair Just Had the Best. Week. Ever.

Is there anything Wayfair LLC didn’t do this past week? Last Thursday, during its fourth-quarter earnings call, CEO Niraj Shah said Wayfair’s direct business grew 98% to $686 million in the quarter, and that its customer base grew 67% to 5.4 million.

On the …

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In Data & Analytics, Ecommerce

global ecommerce

March 2, 2016




Q&A: The Rising Opportunity of Cross-Border Ecommerce

There’s a whole world of ecommerce shoppers, but U.S.-based merchants say they are not ready to embrace the cross-border shopper. According to Multichannel Merchant’s MCM Outlook 2016 survey, just 41.9% or respondents said their ecommerce sites are set up for …

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In cross-border, Global

social-media-icons-ipad-300

November 18, 2013




Which Social Media Networks are Your Shoppers On?

Did you know that 67% of brand followers on Twitter will end up buying that brand? This infographic from SocialAnnex will show you how your business can utilize social networks to reach and engage new customers.
[Click the infographic to enlarge]

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In Infographics, Marketing

the-week-that-was-300

February 25, 2016




Week in Review: UPS Invests in Deliv to Learn About Same-Day Market

UPS took a big step this week by leading a $28 million investment round in same-day startup Deliv, with the stated purpose of learning the intricacies of its business model, especially how it has succeeded in the retail space.

While some …

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In Data & Analytics, Ecommerce

ThirstieLogo

February 22, 2016




Thirstie Adopts Content-to-Commerce Strategy

In an effort to stand out, rethink, grow and maintain its customer base, Thirstie, an alcohol-on-demand delivery service had to adopt the “content-to-commerce” strategy using its digital magazine “The Craft” to engage users and keep them coming back.

“The Craft” …

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In Catalog, Engagement

the-week-that-was-300

February 19, 2016




Week in Review: Ecommerce Sales Outpaced Store Growth

Ecommerce sales grew 15.8% in 2015, which far outpaced the growth of sales at bricks-and-mortar stores, according to Multichannel Merchant’s MCM Outlook 2016 survey.

According to the MCM Outlook 2016 results, bricks-and-mortar store sales grew just 4% in 2015.

MCM Outlook 2016 also revealed that the …

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In News, PR Newswire

usability

February 16, 2016




It’s Not All About Mobile, It’s About Customer Experience

There’s no doubt that mobile lived up to its promise this holiday season. But if mobile is your only focus, you might be missing the point.

The story is plastered everywhere: Mobile is driving more and more revenue for online …

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In Blog, customer experience

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