November 14, 2011




How to Use Email to Maximize Social Media Engagement

Social media is dream come true for direct marketers. Customers transition from bits and bytes in a database into people with friends, family, and personal preferences. Connecting with them via social platforms improves relationships and morphs into increased sales and …

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In Analytics, Lists & Data - Buisness

November 11, 2011




5 Tips On How Your Business Can Leverage Social Media For Cyber Monday

Last year Cyber Monday was the first billion-dollar day in e-tail. This Cyber Monday is predicted to break the billion-dollar barrier again. As consumers log on ready to spend make sure your deal is top of mind with these strategies:…

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In Ecommerce, Social Media

November 3, 2011




Listening Is Social Media Cornerstone at Dell

Richard Margetic, director of global social media at Dell, made no bones about what the key is to his company’s social media strategy: Listening.
“We use that as our core strategy across all platforms,” Margetic said at Wednesday’s …

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In Analytics, Social Media

November 2, 2011




Twitter Time: Tweets From Apps World and Social Media World Forum

Can’t make it to Apps World and Social Media World Forum in New York?
Multichannel Merchant senior writers Tim Parry and Jim Tierney are there Wednesday, Nov. 2, live-tweeting from the Javitz Center.
Here’s the Twitter feeds for both shows:

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In Twitter Social Media Marketing

October 1, 2011




How Social Media Can Bridge the Multichannel Gap

Social media has phenomenal potential for retailers, as it enables them to provide real-time promotions, receive feedback on new and existing products and generate sales. But to fully leverage social, retailers cannot view it as a singular channel that can …

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In Ecommerce, Social Media

May 5, 2011




Social Media Panel Offers Sage Advice

To do social media or not to do social media, that was the question during Tuesday’s power panel discussion at the MCM Live Conference in New York.
Other questions that came up: Which networks are best for what, who …

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In Social Media

April 21, 2011




Hartz Signs Deal With Examiner.com for Targeted Social Media Engagement Program

DENVER, April 21, 2011 /PRNewswire/ — Examiner.com has announced a deal with The Hartz Mountain Corporation, utilizing Examiner.com’s innovative advertising platform, Examiner Connect. Focusing on pet health, the program will create word of mouth marketing through the creation of original …

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In Social Media

April 21, 2011




Social Media Attorney Creates Social Media Monitoring Tool

CHICAGO, April 20, 2011 /PRNewswire/ — Brand Vigil is an online brand protection and regulatory compliance tool that monitors social media for uses of brands and trademarks anywhere in the page name, account name, or blog name. This social media monitoring tool …

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In Affiliate, Social Media

April 19, 2011




Melrose Jewelers Expands Brand Through Social Media Optimization Success

LOS ANGELES, CA–(Marketwire – April 19, 2011) – Melrose Jewelers USA: Melrose Jewelers today announced it has reached over 55,000 Facebook fans and is now optimizing their social brand to cater to the growing online demand.
Vanessa Puzio of Melrose Jewelers states, “…

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In Social Media

facebook-mobile

May 22, 2013




Social Media Declining for Online Purchases

New Monetate Ecommerce Quarterly (EQ1 2013) Reveals Social Media Lags as Ecommerce Traffic Source; Tablets Beat Smartphones in Device Share (via PR Newswire)
Findings spotlight the growing imperative brands have to create contextual experiences across devices and channels. PHILADELPHIA, May 22, 2013 /PRNewswire/ …

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In Cross Channel, Ecommerce

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