Hitler-Tea-Pot-JCP-300-cropped

June 10, 2013




Preparing for Social Media Mishaps

No matter how prepared your company is when engaging with customers through social media sites there is bound to be a public misstep. It can be a criticism from an unhappy customer or an error made by your social media …

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In Amazon, Channel Integration

SigmaBeauty---300

June 11, 2015




Sigma Beauty Drives Results Using User Generated Content

Exhibiting how a product will present itself in the real world was important and a challenge for beauty brand Sigma Beauty. The brand is primarily fueled by ecommerce with only one brick-and-mortar location and is heavily reliant on its influential …

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In Marketing, Must Reads

instagram-pinterest-300

June 10, 2015




How to Use the Power of Images to Market your Brand

Articles with images get 94% more total views. Therefore it comes as no surprise that Pinterest and Instagram were among the fastest growing social networks of the last two years, thanks to the power and influence that images can have. But …

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In Blog, Marketing

Social-Annex---Login-Infographic-cropped

June 5, 2013




Why Social Media Logins Matter to Retailers

Retailers are embracing social media like never before. Not only can it increase brand engagement but it can also open up your products and your company to a much larger audience. A new trend that is building steam throughout the …

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In Cross Channel, Ecommerce

customer-satisfaction-300

June 9, 2015




How To Turn a One-Time Buyer Into A Lifetime Buyer

Customer service, both good and bad, has a long lasting impact on revenue. Today, customers can immediately go online to voice frustrations and discontent with a brand, and with online purchases and competitor information easily available, a business’s time …

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In Blog

moosejaw

June 8, 2015




Moosejaw Mountaineering Sees Pinterest Success

Pinterest is showing it can deliver better reach in terms of driving traffic for Moosejaw Mountaineering, according to the company’s CEO, Eoin Comerford, adding the social site “is where people are thinking about product.”

During IRCE 2015, Pinterest announced it would …

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In IRCE 2015, Marketing

social-infographic-loyalty-300

May 29, 2013




Gain Brand Loyalty through Social Media

The amount of people connecting through all the social media sites across the world is astounding. Imagine if you can introduce your brand to just some of the 1.1 billion users on Facebook, 500 million users on Twitter, or the 225 million people …

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In Cross Channel, Ecommerce

UPS, comScore, shipping/delivery, operations and fulfillment, returns in store, ecommerce returns, returns policy, IRCE 2015, customer satisfaction, customer experience, ecommerce, mobile commerce, omnichannel, omnichannel fulfillment, multichannel

June 6, 2015




Demanding Consumers Still in Driver’s Seat, UPS/comScore Study Finds

U.S. consumers are continuing to demand convenience, advanced mobile features, flexible shipping options and ease of product returns, according to the fourth annual UPS Pulse of the Online Shopper study. Done in conjunction with comScore, the study surveyed 5,000 U….

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In customer experience, IRCE 2015

sparkle-off-broadway-shoes-300

July 30, 2014




A Sparkling Social Engagement

In the summer of 2012, Off Broadway Shoe Warehouse partnered with Sony Pictures for a promotion centered around the release of the blockbuster movie, “Sparkle.” It was the ideal partnership: Sony Pictures wanted to promote its new movie and Off Broadway …

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In Engagement, Marketing

facebook-mobile

May 22, 2013




Social Media Declining for Online Purchases

New Monetate Ecommerce Quarterly (EQ1 2013) Reveals Social Media Lags as Ecommerce Traffic Source; Tablets Beat Smartphones in Device Share (via PR Newswire)
Findings spotlight the growing imperative brands have to create contextual experiences across devices and channels. PHILADELPHIA, May 22, 2013 /PRNewswire/ …

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In Cross Channel, Ecommerce

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