October 6, 2009

Social Media is Swell, But Don’t Forget the Basics

Twitter, Facebook, YouTube, LinkedIn. There’s no doubt that social media marketing is all the rage – and everyone is either talking about doing it or already engaged in these social channels.
People want to know how to make social media …


In Channel Integration, Ecommerce

September 23, 2009

Live From Shop.org: Social Media is More Than a Presence

Las Vegas–You’ve got a Facebook Page, you’re Twittering about your product line. But are you really doing anything with those social mediums? According to the annual Shop.org State of Retailing Online, you’re probably not.
Speaking Sept. 22 at the Shop….


In Social Media

September 22, 2009

How Lehman’s Uses Social Media

You might think a 54-year-old cataloger that started out selling products to serve the local Amish community and others without electricity would be the last merchant to embrace social media. But Lehman’s not only has a blog, it’s …


In Facebook Social Media Marketing

September 17, 2009

Retailers Rapidly Adopting Social Media

The penetration of social media tools within brand and retailer organizations is extremely high, given the length of time these tools have been around, according to a study released by e-commerce consultancy the e-tailing group and software provider PowerReviews.
Five …


In multichannelmerchant.com/ecommerce/news, Social Media

August 25, 2009

How E-mail Marketing and Social Media Can Work Together

A shift has taken place in corporate marketing strategy. If your brand, company or organization is like many others, you’ve moved away from traditional marketing strategies and are now focusing on strengthening your online efforts.
Social media and e-mail …


In Social Media

June 2, 2009

Social Media to Best Suit Your Brand

Social media marketing is here to stay, and, as we keep stressing, search and social have become one. As this important marketing channel continues to experience exponential growth and change, new opportunities surface daily.
So what’s the difference between …


In Ecommerce

November 14, 2011

How to Use Email to Maximize Social Media Engagement

Social media is dream come true for direct marketers. Customers transition from bits and bytes in a database into people with friends, family, and personal preferences. Connecting with them via social platforms improves relationships and morphs into increased sales and …


In Analytics, Lists & Data - Buisness

November 11, 2011

5 Tips On How Your Business Can Leverage Social Media For Cyber Monday

Last year Cyber Monday was the first billion-dollar day in e-tail. This Cyber Monday is predicted to break the billion-dollar barrier again. As consumers log on ready to spend make sure your deal is top of mind with these strategies:…


In Ecommerce, Social Media

November 3, 2011

Listening Is Social Media Cornerstone at Dell

Richard Margetic, director of global social media at Dell, made no bones about what the key is to his company’s social media strategy: Listening.
“We use that as our core strategy across all platforms,” Margetic said at Wednesday’s …


In Analytics, Social Media

November 2, 2011

Twitter Time: Tweets From Apps World and Social Media World Forum

Can’t make it to Apps World and Social Media World Forum in New York?
Multichannel Merchant senior writers Tim Parry and Jim Tierney are there Wednesday, Nov. 2, live-tweeting from the Javitz Center.
Here’s the Twitter feeds for both shows:




In Twitter Social Media Marketing

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