Hits of the Week 3-17-23

| David Hurwitz

Breaking news: the New York Post reports TikTok owner ByteDance may be seeking a U.S. buyer for the controversial yet wildly popular video platform, a staple for ecommerce marketers, to … Continue Reading →

TikTok Search Ads: The Monetization Unlock

| Emily Smith

The stratospheric growth in TikTok’s user base has arguably been the biggest cultural shift in media consumption for the last decade. It’s no surprise then that brands have jumped at the advertising opportunity to drive traffic and sales. TikTok search ads, now in beta, represent a significant opportunity but require some strategic thinking.