TurtleWax-300

February 4, 2016




Consumer-generated Content Proves Successful for Turtle Wax

Turtle Wax drove 1.3 million page views with its content when it added consumer-generated content to its website. The goal for Turtle Wax was to transform a static website into a dynamic place where showcasing its products was a priority.

Prior …

More...

In Engagement, Marketing

global ecommerce

January 25, 2016




Top 10 Ways Marketing Will Be Smarter and More Personalized in 2016

In 2016 and beyond, mobile engagement and marketing is moving towards reaching the individual consumer, at scale.

According to a recent report from Forrester Research, 1:1 mobile moments pervade through all stages of the customer life cycle, and with industries such as …

More...

In Blog, Marketing

2016-new-year

January 16, 2016




Retail Trends 2016: Death Knell for Brick and Mortar, While Mobile Takes Off

With 2016 upon us, it’s a good time to look ahead a four key retail trends gathering momentum in the new year, what drastic changes the industry will see and what cool new technologies shoppers will be able to take …

More...

In Blog, Ecommerce

the-week-that-was-300

January 14, 2016




Week in Review: The Omnichannel Conundrum

Pureplay ecommerce retailers are disadvantaged by the high cost of marketing and shipping, making their business model challenging and ultimately unsustainable in the long-term, according to a report released this week by L2.

By contrast, the report finds that online …

More...

In News

email-yellow-button-300

January 13, 2016




3 Trends in Retail Email Marketing to Watch in 2016

For retail brands, digital marketing in general is an important part of driving engagement and sales both online and in-store. Today, retailers are scrambling to keep up with the shifting buying behavior of customers who now expect personalized, relevant messages …

More...

In Blog, Email

360-degree-customer-view-puzzle

January 11, 2016




Why Ad-Blocking is Great News For Digital Marketing

The worlds of advertising and technology – long friends in the name of innovation – are currently embroiled in an intense ideological debate over the subject of ad-blocking. Sparked by Apple’s controversial decision to include ad-blocking capabilities in their iOS 9 update, …

More...

In Blog, Marketing

millennials-hipsters-300

January 7, 2016




How to Win Over the Hearts, Minds, and Business from Millennial Shoppers

Generational gaps are nothing new. Baby boomers faced parents who didn’t understand the Beatles and then turned around to become frustrated by their slacker Gen X kids, who in turn had millennials who they now present with participation trophies.

More...

In Blog, Engagement

b2b-stock-photo

August 14, 2013




B2B Social Media is Not Dead

Contrary to popular belief, social media in the business-to-business community is not dead.  In fact, to many B2Bers, social media is an excellent tool used for gaining brand awareness, customer acquisition, lead generation, customer loyalty/retention, and thought leadership.

More...

In B2B, Ecommerce

Happy_10_Year_Work_Anniversary_300

January 2, 2016




From Catalogs to Ecommerce to Omnichannel, So Much Has Changed in My 10 Years With Multichannel Merchant

10 years ago today, I was late for work, my first day as a Senior Writer for Multichannel Merchant.

There was probably a light dusting of snow on the road. And I figured, based on my prior 6 years with the parent …

More...

In Blog, Must Reads

  1. 1
  2. ...
  3. 6
  4. 7
  5. 8
  6. 9
  7. 10
  8. 11
  9. 12
  10. ...
  11. 293