December 19, 2014
Successful brands hear what their customers are saying; they are paying close attention to the Voice of the Customer (VoC). Recent trends highlight an increased focus on initiatives to improve social listening, customer engagement and multichannel support.
For example, Gartner …More...
December 17, 2014
This holiday season we’re asking all of our fans and followers on our social media accounts (Facebook and Twitter) why they are joyful this holiday season. We are asking everyone to use #OpsSummit and 10 lucky people could enter a …More...
December 10, 2014
Marketers, I’ve got news for you: Consumers are on to us. If it wasn’t bad enough that they’re constantly pulled in opposing directions – moving from device to device and channel to channel with essentially unlimited buying options – …More...
December 9, 2014
On Cyber Monday mobile devices were responsible for 28% of the day’s sales, an increase of 27% compared to 2013. So, it seems like the only thing more popular than mobile shopping this holiday season is ugly sweater parties. This shift in …More...
October 18, 2012
Social media may be relatively new, especially to the B2B world, but its impact has been incredibly significant in recent years.
Follow US! @MCMerchant Multichannel Merchant Multichannel Merchant Multichannel Merchant O+F Operations and Fulfillment
Social networks such as …
December 4, 2014
In some European countries Christmas is not the only major holiday to be celebrated in December. In The Netherlands, Belgium, Luxembourg and parts of Germany, Sinterklaas (Saint Nicholas day) is celebrated in early December. Belgium, Luxembourg and Germany celebrate on …More...
December 3, 2014
Just as ecommerce once disrupted the time-honored tradition of brick and mortar retail, pop-up stores are seemingly the new, trendy must-haves for ecommerce retailers themselves.
From Amazon to Kate Spade, retailers globally have hopped on the pop-up store hype train.
December 2, 2014
Cyber Weekend 2014 ecommerce sales increased 12.6%, according to IBM’s real-time analytics.
That’s the good news.
But because Cyber Monday sales only rose 8.5% this year, and shopper traffic from Thanksgiving Day through Sunday dropped 5.2% from 2013, there’s widespread panic in Overreactionland.
But so …More...
October 2, 2012
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social media marketing.