October 31, 2012




Selling Through Social Media to Close More Leads

Selling Through Social Media to Close More Leads InsideView
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In B2B, Infographics

omnichannel-strategy-300

September 30, 2014




What Omnichannel Shoppers Mean for Retailers and Customer Loyalty

If you were to ask a retailer what the most important tool of their customer loyalty efforts was 5 years ago, I bet the majority of them would say traditional loyalty and rewards programs. You know, the old “buy 10 get one …

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In Engagement, Must Reads

technology-data-300

September 29, 2014




How Marketing Technology Bridges Experiences and Operations

Technology-enabled marketing has changed the game for marketing leaders. CMOs are increasingly held accountable for their portion of executive responsibilities, and that means more activities tied to reporting and analytics.

To date, there has been more than $21.8 billion in tracked …

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In Omnichannel, technology

October 18, 2012




6 Social Media Tips for B2B Merchants

Social media may be relatively new, especially to the B2B world, but its impact has been incredibly significant in recent years.
Follow US! @MCMerchant Multichannel Merchant Multichannel Merchant Multichannel Merchant O+F Operations and Fulfillment
Social networks such as …

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In B2B, Social Media

Canada, Canadian, Stalco, cross-border selling, cross-border ecommerce, Shipping/Delivery, shipping, international shipping, Canadian consumers, Canadian market, retail, retailer, import regulations, import duties, import taxes, Operations and Fulfillment

September 22, 2014




CASL Could Have Big Effect on U.S. Marketers

U.S.-based businesses that engage in marketing activities directed to Canadian residents – both businesses and individuals – could find themselves on the receiving end of some hefty fines, courtesy of a strict Canadian anti-spam law which went into effect on …

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In cross-border, Ecommerce

September 21, 2014




How the Cover of Cosmo Helped Me Build Meaningful, Lasting Customer Relationships

As much as they’d like to believe otherwise, brands don’t interact with people the way likable people interact with people. Brands act like egomaniacs who fixate on themselves, share little and never get too personal. On social media, …

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In Marketing, Must Reads

October 2, 2012




Social Media Stats Behind the Fastest Growing Retailers

Click here to enlarge This infographic is brought to you by ExactTarget, a leader in
social media marketing.

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In Ecommerce, Infographics

FedEx, FedEx Ground, FedEx Express, FedEx Freight, UPS, parcel shipping, USPS, United States Postal Service, holiday shipping peak, holiday shipping, earnings results

September 17, 2014




FedEx Beats Quarterly Expectations

FedEx today reported first-quarter revenue and earnings that beat analyst expectations, while announcing plans for more than 50,000 seasonal hires to deal with holiday shipping volumes, compared with 20,000 announced in 2013. The company ended up hiring twice that many to handle greater-than-expected …

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In Ecommerce, Holiday 2014

customer-satisfaction-300

September 16, 2014




5 Ways Retailers can Add Value to their Customers

Since the beginning of the global recession, retailers have increasingly relied on discounting to drive sales and encourage money-conscious shoppers to browse and make purchases in-store and online. While discounting can be a very effective tactic for shifting stock, it …

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In Ecommerce, Marketing

laptop-smartphone-tablet-300

September 16, 2014




3 Strategies to Convert More Mobile Traffic

Smartphones and tablets are the ultimate business tools, the coolest technologies and the biggest distractions any of us have ever seen. In the United States, 42% of American adults own a tablet computer; 58% of all adults carry smartphones, and they often …

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In Ecommerce, Marketing

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