social-media

June 10, 2013




Making the Most of Social Media Engagement

When it comes to successfully creating a social media presence for your brand, consumer interaction is key. Unfortunately, as this infographic from Reach Local points out, not every fan or follower engages the same exact way. Check out the seven …

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In Contact Center, Cross Channel

Hitler-Tea-Pot-JCP-300-cropped

June 10, 2013




Preparing for Social Media Mishaps

No matter how prepared your company is when engaging with customers through social media sites there is bound to be a public misstep. It can be a criticism from an unhappy customer or an error made by your social media …

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In Amazon, Channel Integration

moosejaw

June 8, 2015




Moosejaw Mountaineering Sees Pinterest Success

Pinterest is showing it can deliver better reach in terms of driving traffic for Moosejaw Mountaineering, according to the company’s CEO, Eoin Comerford, adding the social site “is where people are thinking about product.”

During IRCE 2015, Pinterest announced it would …

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In IRCE 2015, Marketing

Social-Annex---Login-Infographic-cropped

June 5, 2013




Why Social Media Logins Matter to Retailers

Retailers are embracing social media like never before. Not only can it increase brand engagement but it can also open up your products and your company to a much larger audience. A new trend that is building steam throughout the …

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In Cross Channel, Ecommerce

UPS, comScore, shipping/delivery, operations and fulfillment, returns in store, ecommerce returns, returns policy, IRCE 2015, customer satisfaction, customer experience, ecommerce, mobile commerce, omnichannel, omnichannel fulfillment, multichannel

June 6, 2015




Demanding Consumers Still in Driver’s Seat, UPS/comScore Study Finds

U.S. consumers are continuing to demand convenience, advanced mobile features, flexible shipping options and ease of product returns, according to the fourth annual UPS Pulse of the Online Shopper study. Done in conjunction with comScore, the study surveyed 5,000 U….

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In customer experience, IRCE 2015

social-infographic-loyalty-300

May 29, 2013




Gain Brand Loyalty through Social Media

The amount of people connecting through all the social media sites across the world is astounding. Imagine if you can introduce your brand to just some of the 1.1 billion users on Facebook, 500 million users on Twitter, or the 225 million people …

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In Cross Channel, Ecommerce

1800flowercom

June 4, 2015




How 1-800-Flowers Rode the Wave of Change

For 1-800-Flowers.com, connecting with people is what their business is all about. The company has experimented with new and innovative ways to connect with each other and build relationships.

“We all crave a sense of belonging, in essence …

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In Ecommerce, IRCE 2015

sparkle-off-broadway-shoes-300

July 30, 2014




A Sparkling Social Engagement

In the summer of 2012, Off Broadway Shoe Warehouse partnered with Sony Pictures for a promotion centered around the release of the blockbuster movie, “Sparkle.” It was the ideal partnership: Sony Pictures wanted to promote its new movie and Off Broadway …

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In Engagement, Marketing

June 3, 2015




Ready to Delight: Beyondsoft Debuts PCSSO Visual Shopping Solution for Internet Retailers

CHICAGO, June 2, 2015 /PRNewswire/ — Beyondsoft (Shenzhen Stock Exchange: 002649) today launched the Beyondsoft PCSSO Visual Shopping Solution, to help internet retailers deliver enchanting shopping experiences. The solution is directly integrated on a merchant’s website at key navigation points and delivers delightfully …

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In IRCE 2015

facebook-mobile

May 22, 2013




Social Media Declining for Online Purchases

New Monetate Ecommerce Quarterly (EQ1 2013) Reveals Social Media Lags as Ecommerce Traffic Source; Tablets Beat Smartphones in Device Share (via PR Newswire)
Findings spotlight the growing imperative brands have to create contextual experiences across devices and channels. PHILADELPHIA, May 22, 2013 /PRNewswire/ …

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In Cross Channel, Ecommerce

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